How to build an engaging website


    London libraries are transforming the way ideas grow into successful businesses. By partnering with ten London boroughs, we are developing a community of new and existing business owners, which is free to join and open to everyone. Whether you are just setting out, need advice on protecting your intellectual property, or simply have a brilliant idea you want to discuss, we're here to guide you. Since April 2020, we have offered all of our Start-ups in London Libraries' services online, including our core workshops and virtual one-to-ones with our borough Business Champions, many of whom will be hosting sessions during Start-up Day. To find out more about Start-ups in London Libraries and how to join our thriving business community, visit bl.uk/SiLL.

    A website is a fundamental part of starting your business. And in this increasingly digital world, your website is more and more your store front, it has to reflect your brand.

    This event is for individuals who would like to learn how to build a website for their business using a well-known website builder. You will learn where to start when building a website, how to plan your customer journey and how to fulfil the accessibility requirements. As well as creating a sleekly-functioning website, we will also share tips on how to make it look good.

    Afterwards, there will be a discussion and Q&A led by Loretta Awuah (Greenwich Start-ups in London Libraries’ SME Champion) and Mark Berbeck (Lewisham Start-ups in London Libraries’ SME Champion) around other ways to build your business’ online presence, such as social media platforms, SEO, e-mail marketing, influencer marketing etc.

Speakers

Sian Ellis Thomas

Proprietor at SETDesign.london, web design made easy

Loretta Awuah

Start-ups in London Libraries SME Champion, Greenwich

Mark Berbeck

Start-ups in London Libraries SME Champion, Lewisham

More Events

Inspiring Entrepreneurs: Building the Black Economy


Join our panel of experts to learn how Black entrepreneurs are building empires online by using their influence and creativity.

You will hear from six inspiring entrepreneurs at various stages in their careers and across a range of industries, as our panel come together to discuss the considerations they took into account when building their businesses and the insights they have learnt along the way.

Whether you are just thinking about starting a business, a business owner who wants to learn more, or perhaps you wish to establish a stronger network, you’ll leave this event feeling inspired and engaged.

On the day, you can expect to:

Learn how the Black Lives Matter movement prompted the rise in Black enterprises and powered increased support for themUnderstand the financial reality of starting a business in today’s changing marketExplore Black-owned businesses in theatre and the arts and the importance of representation on the stageRecognise the power of the Black pound and how to convert this knowledge into assets for the Black economyLearn about the importance of social media for building Black businesses.
Following this will be an engaging and thought-provoking Fireside Chat – a discussion on community building with Black Pound Day founder and So Solid Crew member, Swiss.

About our panel

Rachael Twumasi-Corson, CEO and founder of Afrocenchix Ltd. At 19 Rachael co-founded Afrocenchix, an award-winning ethical start-up that creates safe, effective, vegan certified products for Afro & curly hair.Emmanuel Asuquo, founder of The Eman Effect UK, is a renowned, financial adviser, media personality, wealth building entrepreneur and international speaker.TJ Atkinson is a Property Investor, who specialises in transforming homes into beautiful, creative masterpieces. Alongside growing his portfolio, TJ supports people in his community with getting started in property.Indie Gordon is Head of Program at Foundervine and founder of Halo safety app. She aims to empower today's and tomorrow's companies, ensuring they’re tech-enabled and can weather the storm of any social, economic or environmental change.The panel will be moderated by Khai Shaw, co-founder of the theatre company Nuu Theatre. Khai has collaborated with the English Touring Theatre Company and the Bush Theatre.

Fireside Chat

Swiss is the founder of Black Pound Day, the UK's biggest economic movement that supports Black-owned businesses. He is a cultural influencer, business leader, author, and highly acclaimed musician and member of So Solid Crew. Alongside his passion for music, Swiss founded the Black Pound Day movement to support awareness and growth of the Black businesses and economy in the UK and global diasporic communities. Recently, Swiss opened the first permanent retail store at Westfield London, Europe's biggest shopping centre, and continues to actively support hundreds of businesses across the country.The chat will be moderated by Jacqueline Brown, BIPC Business Support Programming Manager, serial entrepreneur and founder of businesses Africa Fashion Guide, Wax and Wraps and M.O.R.Empire. Since 2011, Jacqueline has helped start-ups to build and launch sustainable fashion businesses from scratch with coaching, digital tools, community and connections.

Start-up Day 2021

The Business & IP Centre’s Start-up Day is back for 2021, during Global Entrepreneurship Week, with involvement from over 30 libraries around the UK and over 50+ speakers.

10.00 – 10.04 Lord Parkinson
10.05 – 10.15 Introduction from Dr Joanna Abeyie MBE
10.15 – 10.55 How to understand sustainability trends in the UK right now
11.00 – 11.02 2 minute silence
11.05 – 11.50 The Remakery - Surplus materials, workspace and ecosystem
11.10 – 11.55 BIPC Glasgow – Making a difference – starting and running a business with environmental impact
11.15 – 12.05 Introduction to intellectual property
11.55 – 12.40 Sustainable in the City
12.00 – 12.25 BIPC Norfolk – The Regenerative Business Revolution – Entrepreneurs wanted!
12.10 – 12.45 Getting started with sustainable photography
12.30 – 13.05 Lunch and learn – swap skills for starting-up
12.45 – 13.30 Santander - The Business of Sustainability
13.00 – 13.30 How to put sustainability at the heart of your business
13.10 – 13.55 BIPC Liverpool City Region – The power of sustainable business
13.35 – 14.20 The Sustainable Start-up: building climate conscious principles into your business from day one
13.45 – 13.55 Santander key notes
14.00 – 14.45 BIPC Cambridgeshire & Peterborough - Getting real with sustainability
14.25 – 15.15 Circular Economy Panel: prosperity in a world of finite resources
14.40 – 15.15 BIPC Northamptonshire – Doing good and making money
15.00 – 15.45 Community as a service
15.20 – 16.05 A guide to sustainable business with the British Library
15.25 – 15.55 BIPC Greater Manchester – Is a co-operative business model right for your business
16.00 – 16.50 Sustainability oh so white
16.00 – 16.45 BIPC North East – Developing a sustainable/green brand

You only need to register once to get access to the full day of events. You can then choose which sessions you attend.

Business headshot editing service
What you need to do:

Select your head shot photograph.
Compose an email with the image attached.
Put your name in the subject field (so we can keep track of the images).
In the email let us know what you might want changing, e.g. cropping to square or resizing to reduce the file size, making black and white, adjusting the exposure/brightness etc. Or just let us decide.
Send to BIPC@samlanephotography.co.uk
We will then adjust your image as requested – or ‘touch it up’ as we would recommend.
And then we will email it back to you as soon as we possibly can, and certainly within 24 hours.



Don’t forget to follow #BIPCStartUpDay across social media to keep updated on what all of our speakers have to say throughout the day.

How to write your value proposition


London libraries are transforming the way ideas grow into successful businesses. By partnering with ten London boroughs, we are developing a community of new and existing business owners, which is free to join and open to everyone. Whether you are just setting out, need advice on protecting your intellectual property, or simply have a brilliant idea you want to discuss, we're here to guide you. Since April 2020, we have offered all of our Start-ups in London Libraries' services online, including our core workshops and virtual one-to-ones with our borough Business Champions, many of whom will be hosting sessions during Start-up Day. To find out more about Start-ups in London Libraries and how to join our thriving business community, visit bl.uk/SiLL.

Value propositions are incredibly valuable pieces of content, which allow you to communicate what your business is offering succinctly, and which can be used across marketing materials and pitches in the start-up stage of your business. Sarah Eschner, our SME Champion for Waltham Forest from the Start-ups in London Libraries programme will host this session where we will review how to incorporate all the important elements of your value proposition using a simple step-by-step process.

This masterclass will cover:
The purpose of a value propositionTools associated with a value proposition (value proposition canvas, business model canvas, profit model)The principles of a value propositionConcept of the ‘Core motivating value’An example scenario for how to write the statement.

Sources: Founders Institute, and L. Newey University of Queensland

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