In a world driven by innovation and customer engagement, businesses are constantly seeking fresh approaches to captivate their audience and elevate their performance. As an industry that has always harnessed the power of technology, the recent growth of tools such as artificial intelligence and increased online connectivity have contributed to the growing influence the gaming industry is having on the business world.
From the creative minds behind engineering, designing and developing games, to the gamification of business tools for customer acquisition and marketing, the integration of gaming with the business world has reached new heights of significance and legitimacy.
As online technologies continue to evolve, their ever-growing influence on society – particularly on the next generation of entrepreneurs – has become undeniable.
Join a panel of gaming and design industry experts, as they explore how the fusion of game mechanics, psychology, cutting-edge design and technology can breathe new life into traditional industries, invigorating employee engagement, customer loyalty and overall business success.
On the day, guests and attendees can expect to join an engaging and thought-provoking panel discussion where they will:
Get into the spirit of gaming by joining us for a free gaming and chill session in the afternoon before the event. Gaming equipment including PlayStation 5’s, Oculus Quest 2 VR headsets and a variety of games to choose from will be available in the Knowledge Centre’s Eliot room from 14:00. Come along and get involved! All equipment will be provided by Bryght.Learn about the role that gaming is playing in today’s business landscapeGain a deeper understanding of the power of gaming influencers in marketing strategiesExplore the various business models within the gaming industryLearn about the platforms and resources connecting the gaming industry with the broader business realmUncover the strategies used by our panellists to navigate challenges in their workJoin discussions about the importance of diversity and inclusivity in the gaming world, and how these entrepreneurs actively engage with this.
Following this there will be a Q&A. For those joining us in person, the event will be followed by a networking reception with drinks meeting with other attendees, as well as the speakers.
For those joining us online, the event will run from 18.30 – 20.30
This session is perfect for start-ups who need to develop and communicate green credentials and sustainability effectively.
Andy will detail how businesses can develop and use green credentials. He'll present ideas around how to embed green thinking into your organisation's core idea, as well as providing general tips on how to communicate green credentials through marketing and communication material. He'll also share examples from other organisations that are leading with sustainability.
Attendees will leave with a better understanding of how to communicate green credentials to create a competitive advantage.
In this, the first of our Inspiring Entrepreneurs interviews for Start-up Day, we meet and hear from social enterprise entrepreneur, Louisa Ziane, the co-founder of Toast Ale. This trailblazing brewing company, motivated by climate change and food waste, produces ‘planet-saving beer’ with surplus fresh bread.
Louisa will discuss how you can build a viable, profitable and job-generating business that still keep your core values front and centre, as well as how to integrate these principles into your brand.
As the Chief Operating Officer on the Toast Ale team, Louisa’s focus is on the productivity and people in her business so she will also talk about how leaders can drive innovation and change as the team and the business grows.
Louisa will be interviewed by Toast Ale board member and BIPC Ambassador, Paul Lindley, himself a formidable founder of childrens’ food brand, Ella’s Kitchen, and author of Little Wins: The power of thinking like a toddler.
As Toast themselves would say, “Raise a toast. Save the world. Cheers.”
Sustainability is no longer just a requirement for businesses; building a business that is more sustainable for its people, its investors, and our planet presents a huge opportunity.
Rather than treat sustainability as an afterthought or as a boost to brand image, our panellists will discuss how they have infused sustainability into their core businesses model from day one and share the inexpensive methods they used to help you do the same.
The session will be moderated by Lynne Robertson – Enterprise Education Lead and Sustainability Business Partner for Santander Business Banking.
Followed by Santander key note - Susan Davis
Starting a business requires single-minded belief and commitment to your vision. It might be too big a challenge or too great a diversion to be wholly emissions-free and sustainable from the start, but doing one thing, something, from that start, can truly make a difference over time.
In this discussion, Julie Deane CBE, founder of The Cambridge Satchel Company and Professor Bhaskar Vira, MA MPhil PhD, a leading expert in environmental economics at the University of Cambridge, will explore the many ways small businesses can learn from other countries leading the way in improving their resource efficiency.
Join us and hear how getting real with what is achievable at the start of your business is still doing something amazing.