BIPC Hull's Building an effective website


    Join BIPC Hull with Creator Coach, Mal Williamson, to understand how to build an effective website.

    In our age digital technology and the internet has revolutionized the way we live and work, creating a hotbed of online platforms for start-ups to consider. In this session, we explore the world of websites and ‘the internet of entrepreneurs’. A website can be many things. It can tell a story, share values, be a conversation, a marketplace, a testing facility. Every entrepreneur knows they need a website… don’t they? But what exactly is a website these days?

    In this webinar we will cover:

    • Different websites for different reasons
    • Building an effective website that works for you
    • Customizing the process
    • Testing the market with landing pages
    • How to work with creatives and get the most out of web designers, copywriters, graphic designers and coders
    • Do you really need a website and what are the alternatives?

Speakers

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How to build resilience as a start-up entrepreneur

London libraries are transforming the way ideas grow into successful businesses. By partnering with ten London boroughs, we are developing a community of new and existing business owners, which is free to join and open to everyone. Whether you are just setting out, need advice on protecting your intellectual property, or simply have a brilliant idea you want to discuss, we're here to guide you. Since April 2020, we have offered all of our Start-ups in London Libraries' services online, including our core workshops and virtual one-to-ones with our borough Business Champions, many of whom will be hosting sessions during Start-up Day. To find out more about Start-ups in London Libraries and how to join our thriving business community, visit bl.uk/SiLL.

Juliana is a fashion expert with over 20 years’ professional experience within the industry. Five years ago, she resigned from a Senior Director position within a Mayfair fashion company to set up her own personal styling consultancy. Today she has clients all over the world including Italy, Israel, France the UK and America and is passionate about working with her clients to reach their true style potential. She also provides a creative consultancy service that helps start-ups and established business owners to build supportive relationships to help their businesses thrive.

During this talk Juliana will discuss:
Her personal experience of moving from a comfortable position as an employee to developing a new business for the first timeThe importance of building and maintaining self confidence in yourself and your vision, and how she has done thisHow professional and personal relationships can either help or hinder your business journeyManaging feelings of self debtSelf care and networksHow she has personally built resilience

Wellness Warriors: the women reshaping the health and fitness industry


Celebrate International Women’s Month with us at the British Library as we bring together an inspiring panel discussion with five boundary-breaking women entrepreneurs who are transforming the health and fitness industry. As part of our Inspiring Entrepreneurs series, this event provides a unique chance to hear from influential women business founders and put your questions to them.

Our ’wellness warriors’ will share their extensive experience of setting up and scaling personal training businesses, fitness apps, pioneering athletic wear brands and more. With the fitness industry valued at just under $100 billion globally last year* and with the Olympics fast approaching, these women have harnessed the booming interest in health and wellbeing to establish innovative brands, programmes and communities focused on empowerment and inclusivity.

Whether you are an aspiring entrepreneur curious about the landscape or an established founder looking to stay ahead of the curve, this session will leave you feeling inspired, informed and ready to take the next step.

*Statista, August 2023

On the day, you can expect to:

Gain valuable insights into the evolution of fitness entrepreneurship and innovations reshaping the health and wellbeing industryExplore emerging business models in health and fitness - from apps to in-person clubs to community-focused chainsDiscuss how businesses and individuals are supporting marginalised communities within the fitness industryAnalyse how fitness brands leverage social media, influencer marketing, and ecommerce to grow their audiencesUnderstand how fitness influencers build successful brands and e-commerce identitiesGet answers to your specific questions to propel you forward in your business journey.

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