British Library Logo

BIPC Hull's Building an effective website

    Join BIPC Hull with Creator Coach, Mal Williamson, to understand how to build an effective website.

    In our age digital technology and the internet has revolutionized the way we live and work, creating a hotbed of online platforms for start-ups to consider. In this session, we explore the world of websites and ‘the internet of entrepreneurs’. A website can be many things. It can tell a story, share values, be a conversation, a marketplace, a testing facility. Every entrepreneur knows they need a website… don’t they? But what exactly is a website these days?

    In this webinar we will cover:

    • Different websites for different reasons
    • Building an effective website that works for you
    • Customizing the process
    • Testing the market with landing pages
    • How to work with creatives and get the most out of web designers, copywriters, graphic designers and coders
    • Do you really need a website and what are the alternatives?

Speakers

More Events

Inspiring Entrepreneurs: Fashion Retail Reimagined


Online retail sales for textiles, clothing and footwear reached an unprecedented peak of 31% in 2020, as reported by UKFT, and in the UK alone the fashion and textile sector boasts a staggering 34,045 businesses. Now in 2023, the industry of fashion retail is witnessing the emergence of several exciting trends that are revolutionizing the shopping experience.

TikTok's live shopping experience, the growth of omni-channel retail, the increasing importance of second-hand fashion, supply chain innovations, and the rise of diversity and inclusivity are reshaping the fashion retail landscape. With these emerging trends, traditional brick-and-mortar shops have been reimagined, giving way to a new era of shopping experiences that seamlessly blend the physical and digital realms.

Our panel of five inspiring fashion experts and entrepreneurs will explore how these changes are influencing the industry and share valuable insights on leveraging these shifts to your advantage – leaving you inspired, informed, and ready to conquer the future of fashion retail.

Quotes: https://www.ukft.org/business-advice/industry-reports-and-stats. and Top Fashion Retail Trends of 2023: Innovations Shaping the Industry — Femestella.

On the day, expect to:

Discover the intersection of high-end fashion and sustainability that is reshaping the market through consumer-to-consumer shared economy modelsExplore the latest business models in fashion retail, from traditional high street to cutting-edge online platformsLearn about the world of pop-up shops, offering not only unique shopping experiences but also sales opportunities for start-upsDive into the thriving market of live shopping, from social media live videos to online shop ecommerce platformsUnderstand how small businesses are establishing successful retail and ecommerce identities to grow their brandLearn how the power of innovative concepts, combined with community support, can revolutionise shopping in key locations.

For those joining us in person, the event will be followed by a networking reception with drinks, canapés, meeting with other attendees, as well as the speakers. For those joining us online, the panel and talk will run from 18.30 – 20.30

This event is tailored to those who are just thinking about starting a business, are already a business owner who wants to learn more, or perhaps simply wish to establish a stronger network. Attendees will leave this event feeling inspired and engaged.

BIPC Cambridgeshire & Peterborough -
Getting real with sustainability


Starting a business requires single-minded belief and commitment to your vision. It might be too big a challenge or too great a diversion to be wholly emissions-free and sustainable from the start, but doing one thing, something, from that start, can truly make a difference over time.

In this discussion, Julie Deane CBE, founder of The Cambridge Satchel Company and Professor Bhaskar Vira, MA MPhil PhD, a leading expert in environmental economics at the University of Cambridge, will explore the many ways small businesses can learn from other countries leading the way in improving their resource efficiency.

Join us and hear how getting real with what is achievable at the start of your business is still doing something amazing.

The Beat Goes On: Black Voices in the British Music Industry


In celebration of the British Library’s “Beyond the Bassline” exhibition, we’ve assembled some ground-breaking Black entrepreneurs who’ve transformed the British music industry to share the secrets of their success, including the highs and lows of their entrepreneurial journeys.

At £2.5 billion, the UK is home to Europe's most valuable digital music economy (Statista, 2021, 2023). However, despite the undeniable contribution of Black music artists and entrepreneurs to these figures, 2021’s Black Lives in Music report found that among Black music professionals, 73% experienced direct or indirect racism and noted disparities in respondent’s earnings and ability to gain music funding.

As part of our Inspiring Entrepreneurs series, this event provides a unique chance to hear our panel discuss the challenges and realities of the industry and share their experiences leveraging their creative talent to drive positive change for other artists and innovators. So if you’re thinking about starting a business, or already running one, join us to gain insight into their journey – or simply be inspired!

On the day, you can expect to:

Examine how entrepreneurship has evolved in the music industry, focusing on the journey of Black music in Britain and how this has been impacted by trends and other cultural shiftsLearn how music artists and creatives are transforming wider popular culture and redefining BlacknessAnalyse diverse business models utilized in the industryDiscover new opportunities and potential pitfallsPut your specific questions to our expert panel.

Santander - The Business of Sustainability


Sustainability is no longer just a requirement for businesses; building a business that is more sustainable for its people, its investors, and our planet presents a huge opportunity.

Rather than treat sustainability as an afterthought or as a boost to brand image, our panellists will discuss how they have infused sustainability into their core businesses model from day one and share the inexpensive methods they used to help you do the same.

The session will be moderated by Lynne Robertson – Enterprise Education Lead and Sustainability Business Partner for Santander Business Banking.

Followed by Santander key note - Susan Davis

Getting started with the right mentor

Starting your new business can feel lonely; but help is out there.

Help in finding a mentor is one of the most common queries we get at the Business & IP Centre, but how can you optimise your time with a mentor? How would you make sure you’re asking the right questions? And how do you know who you can trust?

In this session, advisors from the National Business Support Helpline will outline some of the funded schemes and initiatives which could give you the help you need right now and ensure you’re getting the right mentorship for you.

This session will help you:

determine exactly what knowledge and advice you need from a mentorlearn tips and techniques for how to succinctly convey your questions and get the most from your mentor.

We’ll also hear from founder of fashion brand The Cambridge Satchel Company, Julie Deane OBE, about the times she’s sought out help and how as a result, it’s changed the direction of her business.

At the end of this session, following both Julie’s and National Business Support Helpline’s advice, you’ll feel confident in knowing how to use external advisors to move your start-up forward.

Michael Cashman

Speaker Position

Feedback