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BIPC Hull's Building an effective website

    Join BIPC Hull with Creator Coach, Mal Williamson, to understand how to build an effective website.

    In our age digital technology and the internet has revolutionized the way we live and work, creating a hotbed of online platforms for start-ups to consider. In this session, we explore the world of websites and ‘the internet of entrepreneurs’. A website can be many things. It can tell a story, share values, be a conversation, a marketplace, a testing facility. Every entrepreneur knows they need a website… don’t they? But what exactly is a website these days?

    In this webinar we will cover:

    • Different websites for different reasons
    • Building an effective website that works for you
    • Customizing the process
    • Testing the market with landing pages
    • How to work with creatives and get the most out of web designers, copywriters, graphic designers and coders
    • Do you really need a website and what are the alternatives?

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How to build an engaging website

London libraries are transforming the way ideas grow into successful businesses. By partnering with ten London boroughs, we are developing a community of new and existing business owners, which is free to join and open to everyone. Whether you are just setting out, need advice on protecting your intellectual property, or simply have a brilliant idea you want to discuss, we're here to guide you. Since April 2020, we have offered all of our Start-ups in London Libraries' services online, including our core workshops and virtual one-to-ones with our borough Business Champions, many of whom will be hosting sessions during Start-up Day. To find out more about Start-ups in London Libraries and how to join our thriving business community, visit bl.uk/SiLL.

A website is a fundamental part of starting your business. And in this increasingly digital world, your website is more and more your store front, it has to reflect your brand.

This event is for individuals who would like to learn how to build a website for their business using a well-known website builder. You will learn where to start when building a website, how to plan your customer journey and how to fulfil the accessibility requirements. As well as creating a sleekly-functioning website, we will also share tips on how to make it look good.

Afterwards, there will be a discussion and Q&A led by Loretta Awuah (Greenwich Start-ups in London Libraries’ SME Champion) and Mark Berbeck (Lewisham Start-ups in London Libraries’ SME Champion) around other ways to build your business’ online presence, such as social media platforms, SEO, e-mail marketing, influencer marketing etc.

The Beat Goes On: Black Voices in the British Music Industry


In celebration of the British Library’s “Beyond the Bassline” exhibition, we’ve assembled some ground-breaking Black entrepreneurs who’ve transformed the British music industry to share the secrets of their success, including the highs and lows of their entrepreneurial journeys.

At £2.5 billion, the UK is home to Europe's most valuable digital music economy (Statista, 2021, 2023). However, despite the undeniable contribution of Black music artists and entrepreneurs to these figures, 2021’s Black Lives in Music report found that among Black music professionals, 73% experienced direct or indirect racism and noted disparities in respondent’s earnings and ability to gain music funding.

As part of our Inspiring Entrepreneurs series, this event provides a unique chance to hear our panel discuss the challenges and realities of the industry and share their experiences leveraging their creative talent to drive positive change for other artists and innovators. So if you’re thinking about starting a business, or already running one, join us to gain insight into their journey – or simply be inspired!

On the day, you can expect to:

Examine how entrepreneurship has evolved in the music industry, focusing on the journey of Black music in Britain and how this has been impacted by trends and other cultural shiftsLearn how music artists and creatives are transforming wider popular culture and redefining BlacknessAnalyse diverse business models utilized in the industryDiscover new opportunities and potential pitfallsPut your specific questions to our expert panel.

Inspiring Entrepreneurs: Disruptors and Influencers


The world is ever-changing and is evolving especially in the UK, culturally, economically and politically. This inspiring event brings a ‘red table’ style discussion with change-makers, to discuss how they are not only shifting the image of women in business, but are also responding to change and breaking barriers against the odds in a post-pandemic world.

Topics of discussion will include:

The reality of starting a business and getting into entrepreneurship as a woman todayThe ways in which women are rising in recovery within a post-pandemic worldThe opportunities our speakers have found to break barriers, especially receiving funding as a woman, visibility in the press and being recognised by key stakeholders.The International Women’s Day 2023 of Embrace Equity, and how we can best embrace and encourage diversity and inclusion in business for colleagues and peers from marginalised communities.
Guests will hear insights into how to emerge from the unique difficulties of the past few years and still have your business remain in good shape even with increased costs and challenges.

Purpose Driven Business – how to start and build a business with purpose


In support of the 15th anniversary of the Global Entrepreneurship Network (GEN) and their annual Global Entrepreneurship Week (GEW) the Business & IP Centre will be hosting Purpose Driven Business, to celebrate the GEW 2022 theme of Grow With Purpose.

Our panel of speakers, representing a range of purpose-led businesses, will come together to share their expertise and business stories. They’ll question approaches from the past, challenge the status quo of today and discuss how all of these learnings can help build more resilient and focused businesses. We will discuss why having a ‘purpose’ is central to every start-up and how honing in on yours will help to drive growth and ensure your business thrives in the current climate.

About our panel:

Dr Liz Jackson MBE of BCMS is a motivational speaker and partially sighted business owner supporting the business communityJayni Gudka is the CEO of Unseen Tours, a provider of walking tours by formerly homeless guides who know the streets intimately and will show you the real LondonTasha Thompson is the founder Black Girls Do Run UK. Her business is changing the perception of running, and creating a safe space for black women in the health and fitness communityValerie Brandes of Jacaranda Books. Jacaranda books is a publishing company giving visibility for black and brown authorsModerated by Eni Timi Biu of Create Your Table

Inspiring Entrepreneurs: Gaming for Business


In a world driven by innovation and customer engagement, businesses are constantly seeking fresh approaches to captivate their audience and elevate their performance. As an industry that has always harnessed the power of technology, the recent growth of tools such as artificial intelligence and increased online connectivity have contributed to the growing influence the gaming industry is having on the business world.

From the creative minds behind engineering, designing and developing games, to the gamification of business tools for customer acquisition and marketing, the integration of gaming with the business world has reached new heights of significance and legitimacy.

As online technologies continue to evolve, their ever-growing influence on society – particularly on the next generation of entrepreneurs – has become undeniable.

Join a panel of gaming and design industry experts, as they explore how the fusion of game mechanics, psychology, cutting-edge design and technology can breathe new life into traditional industries, invigorating employee engagement, customer loyalty and overall business success.

On the day, guests and attendees can expect to join an engaging and thought-provoking panel discussion where they will:

Get into the spirit of gaming by joining us for a free gaming and chill session in the afternoon before the event. Gaming equipment including PlayStation 5’s, Oculus Quest 2 VR headsets and a variety of games to choose from will be available in the Knowledge Centre’s Eliot room from 14:00. Come along and get involved! All equipment will be provided by Bryght.Learn about the role that gaming is playing in today’s business landscapeGain a deeper understanding of the power of gaming influencers in marketing strategiesExplore the various business models within the gaming industryLearn about the platforms and resources connecting the gaming industry with the broader business realmUncover the strategies used by our panellists to navigate challenges in their workJoin discussions about the importance of diversity and inclusivity in the gaming world, and how these entrepreneurs actively engage with this.

Following this there will be a Q&A. For those joining us in person, the event will be followed by a networking reception with drinks meeting with other attendees, as well as the speakers.

For those joining us online, the event will run from 18.30 – 20.30

Michael Cashman

Speaker Position

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