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Inspiring Entrepreneurs: Gaming for Business


    In a world driven by innovation and customer engagement, businesses are constantly seeking fresh approaches to captivate their audience and elevate their performance. As an industry that has always harnessed the power of technology, the recent growth of tools such as artificial intelligence and increased online connectivity have contributed to the growing influence the gaming industry is having on the business world.

    From the creative minds behind engineering, designing and developing games, to the gamification of business tools for customer acquisition and marketing, the integration of gaming with the business world has reached new heights of significance and legitimacy.

    As online technologies continue to evolve, their ever-growing influence on society – particularly on the next generation of entrepreneurs – has become undeniable.

    Join a panel of gaming and design industry experts, as they explore how the fusion of game mechanics, psychology, cutting-edge design and technology can breathe new life into traditional industries, invigorating employee engagement, customer loyalty and overall business success.

    On the day, guests and attendees can expect to join an engaging and thought-provoking panel discussion where they will:

    • Get into the spirit of gaming by joining us for a free gaming and chill session in the afternoon before the event. Gaming equipment including PlayStation 5’s, Oculus Quest 2 VR headsets and a variety of games to choose from will be available in the Knowledge Centre’s Eliot room from 14:00. Come along and get involved! All equipment will be provided by Bryght.
    • Learn about the role that gaming is playing in today’s business landscape
    • Gain a deeper understanding of the power of gaming influencers in marketing strategies
    • Explore the various business models within the gaming industry
    • Learn about the platforms and resources connecting the gaming industry with the broader business realm
    • Uncover the strategies used by our panellists to navigate challenges in their work
    • Join discussions about the importance of diversity and inclusivity in the gaming world, and how these entrepreneurs actively engage with this.


    Following this there will be a Q&A. For those joining us in person, the event will be followed by a networking reception with drinks meeting with other attendees, as well as the speakers.

    For those joining us online, the event will run from 18.30 – 20.30

Speakers

David Molyneux

Creative Director and game developer

Elz the Witch

Presenter & radio host

King Jae

Professional gamer and content creator

Rich Metson

Co-founder of Semaeopus

Sara Kenney

Founder of Wowbagger Productions

Marie Foulston

Curator and creative director

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Michael Cashman

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