How to get your head around the numbers

bl.uk/SiLL

Speakers

Ioanna Lymperaki

Start-ups in London Libraries SME Champion, Bexley

Rashed Belal

Start-ups in London Libraries SME Champion, Newham

More Events

Inspiring Entrepreneurs: High street heroes

High streets are the beating heart of our local communities. Having a presence on the high street gives businesses a unique opportunity to connect with their customers, and the responsibility to meet their needs as these change and evolve. What additional service could you offer to those who interact with your brand in person? What extra impact could you generate by sharing your spaces with neighbours and fellow makers?

We have brought together a panel of three loved and respected local businesses, our high street heroes. Their founders will share practical tips through their inspiring stories and tell us more about their individual journeys.

Mary Otumahana, award-winning musician and founder of The RecordShop; a grassroots independent organisation based in Wood Green, that focuses on making an impact with a multipurpose music space located on the high street. By providing access to a recording studio and music career training, Mary is leading a mission to educate, inform and inspire inner-city youths to connect to their community through music.Hellen Stirling-Baker, founder of children’s store, Small Stuff, has led her business from an experimental pop-up shop to a successful, eco-friendly bricks and clicks model at the heart of her high street in Crookes, Sheffield. A perfect example that being a small shop doesn’t mean you can’t have big values; Hellen is a local leader who champions ethical suppliers and supports other retailers, often sharing her shop for community-building events. Hellen is the deserved winner of this year’s High Street Hero for the Small Awards 2022.Carolynn Bain, founder of Afori Books, the first Black-owned bookshop in Brighton. Carolynn almost did the opposite of most during the pandemic; inspired to stock only Black authors in response to the rise of the Black Lives Matter movement, she started her business as an online shop. Demand was so high however, that Afrori Books was approached to open a physical bookshop in Lighthouse, a local Arts-based charity, with fit-out costs successfully crowdfunded.

We are running this event with the British Independent Retailers Association (BIRA) who are also champions of high street businesses and are here to help, all year round.

Inspiring Entrepreneurs: Women Wealth Builders

Join us for a ‘roundtable’ style discussion with women change-makers as they share how they're not just shifting the image of women in business, but actively building wealth in an unpredictable world. This International Women's Day, gain invaluable insights from successful women entrepreneurs navigating the complexities of modern business.

On the day, you can expect to:

Hear about the realities of starting and scaling up a business as a woman today.Discuss how life, family, and health changes impact business and how our speakers are navigating these challenges.Learn the different approaches to building wealth.Discover how our speakers have broken barriers, including accessing funding, gaining press visibility, and achieving recognition from key stakeholders.Explore strategies for building thriving communities, driving sales, and accumulating wealth in today's market across various industries.Connect and network with the speakers and other attendees.

How to build resilience as a start-up entrepreneur

London libraries are transforming the way ideas grow into successful businesses. By partnering with ten London boroughs, we are developing a community of new and existing business owners, which is free to join and open to everyone. Whether you are just setting out, need advice on protecting your intellectual property, or simply have a brilliant idea you want to discuss, we're here to guide you. Since April 2020, we have offered all of our Start-ups in London Libraries' services online, including our core workshops and virtual one-to-ones with our borough Business Champions, many of whom will be hosting sessions during Start-up Day. To find out more about Start-ups in London Libraries and how to join our thriving business community, visit bl.uk/SiLL.

Juliana is a fashion expert with over 20 years’ professional experience within the industry. Five years ago, she resigned from a Senior Director position within a Mayfair fashion company to set up her own personal styling consultancy. Today she has clients all over the world including Italy, Israel, France the UK and America and is passionate about working with her clients to reach their true style potential. She also provides a creative consultancy service that helps start-ups and established business owners to build supportive relationships to help their businesses thrive.

During this talk Juliana will discuss:
Her personal experience of moving from a comfortable position as an employee to developing a new business for the first timeThe importance of building and maintaining self confidence in yourself and your vision, and how she has done thisHow professional and personal relationships can either help or hinder your business journeyManaging feelings of self debtSelf care and networksHow she has personally built resilience

Inspiring Entrepreneurs: Gaming for Business

In a world driven by innovation and customer engagement, businesses are constantly seeking fresh approaches to captivate their audience and elevate their performance. As an industry that has always harnessed the power of technology, the recent growth of tools such as artificial intelligence and increased online connectivity have contributed to the growing influence the gaming industry is having on the business world.

From the creative minds behind engineering, designing and developing games, to the gamification of business tools for customer acquisition and marketing, the integration of gaming with the business world has reached new heights of significance and legitimacy.

As online technologies continue to evolve, their ever-growing influence on society – particularly on the next generation of entrepreneurs – has become undeniable.

Join a panel of gaming and design industry experts, as they explore how the fusion of game mechanics, psychology, cutting-edge design and technology can breathe new life into traditional industries, invigorating employee engagement, customer loyalty and overall business success.

On the day, guests and attendees can expect to join an engaging and thought-provoking panel discussion where they will:

Get into the spirit of gaming by joining us for a free gaming and chill session in the afternoon before the event. Gaming equipment including PlayStation 5’s, Oculus Quest 2 VR headsets and a variety of games to choose from will be available in the Knowledge Centre’s Eliot room from 14:00. Come along and get involved! All equipment will be provided by Bryght.Learn about the role that gaming is playing in today’s business landscapeGain a deeper understanding of the power of gaming influencers in marketing strategiesExplore the various business models within the gaming industryLearn about the platforms and resources connecting the gaming industry with the broader business realmUncover the strategies used by our panellists to navigate challenges in their workJoin discussions about the importance of diversity and inclusivity in the gaming world, and how these entrepreneurs actively engage with this.

Following this there will be a Q&A. For those joining us in person, the event will be followed by a networking reception with drinks meeting with other attendees, as well as the speakers.

For those joining us online, the event will run from 18.30 – 20.30

Getting started and seen by your new customers

This session will help you think creatively to generate the visibility and traction to establish your new business in the market.

With thousands of new businesses launching every month and more information consumed around the clock than ever before, to get your start-up noticed, you will need to cut through the noise. We’re here to tell you that although it doesn’t necessarily require a large budget, it will require planning and the ability to seize the moment.

Karen Campbell from The Small Awards will be on hand to outline some tips to help you identify what are the special and differentiating factors about your business, how you can get these messages out, and, most important of all, how to ensure those messages get noticed.

The Small Awards showcase the variety and quality among small start-ups and Karen will be joined by Fran Gubbay, co-founder of Stamptastic, winners of Best Digital Business in 2019.

When you have a clear voice about what your business does and what it stands for, it increases your chance of being heard. 18 months ago Fran decided that they as co-founders, and their personalities, needed to feature more in their business, which led to news interviews, new leads and a couple of awards as well.

Listen in to learn some practical advice on how to make your own luck for exciting marketing opportunities.

If this session is of interest then do also look at the earlier free-to-watch presentation at 09:45 – 10:30 on the latest consumer trends from market research analyst Mintel. This can help underpin any marketing strategy you develop for your business.