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How to get your head around the numbers


    London libraries are transforming the way ideas grow into successful businesses. By partnering with ten London boroughs, we are developing a community of new and existing business owners, which is free to join and open to everyone. Whether you are just setting out, need advice on protecting your intellectual property, or simply have a brilliant idea you want to discuss, we're here to guide you. Since April 2020, we have offered all of our Start-ups in London Libraries' services online, including our core workshops and virtual one-to-ones with our borough Business Champions, many of whom will be hosting sessions during Start-up Day. To find out more about Start-ups in London Libraries and how to join our thriving business community, visit bl.uk/SiLL.

    Understanding your numbers is crucial in building a financially fit business and knowing the fundamentals will allow you to make the most informed start-up financial decisions.

    In this session we will try to demystify and simplify the notions of cost, cash flow and profit, and help you understand how they affect your business and why they are important in your decision-making process.

Speakers

Ioanna Lymperaki

Start-ups in London Libraries SME Champion, Bexley

Rashed Belal

Start-ups in London Libraries SME Champion, Newham

More Events

Getting started and seen by your new customers

This session will help you think creatively to generate the visibility and traction to establish your new business in the market.

With thousands of new businesses launching every month and more information consumed around the clock than ever before, to get your start-up noticed, you will need to cut through the noise. We’re here to tell you that although it doesn’t necessarily require a large budget, it will require planning and the ability to seize the moment.

Karen Campbell from The Small Awards will be on hand to outline some tips to help you identify what are the special and differentiating factors about your business, how you can get these messages out, and, most important of all, how to ensure those messages get noticed.

The Small Awards showcase the variety and quality among small start-ups and Karen will be joined by Fran Gubbay, co-founder of Stamptastic, winners of Best Digital Business in 2019.

When you have a clear voice about what your business does and what it stands for, it increases your chance of being heard. 18 months ago Fran decided that they as co-founders, and their personalities, needed to feature more in their business, which led to news interviews, new leads and a couple of awards as well.

Listen in to learn some practical advice on how to make your own luck for exciting marketing opportunities.

If this session is of interest then do also look at the earlier free-to-watch presentation at 09:45 – 10:30 on the latest consumer trends from market research analyst Mintel. This can help underpin any marketing strategy you develop for your business.

Inspiring Entrepreneurs: The Business of Food – From Farm to Fork

The last few years have certainly been eventful for the food industry. From inflationary pressures to the enduring effects of the pandemic, many consumers have altered their food purchasing and dining out habits. However, despite these challenges ethical sourcing remains important: nearly four in five food and drink shoppers intentionally choose products with a sustainability claim (Mintel – Sustainability in Food report 2023).

Join us for an inspirational evening with Wilfred Emmanuel-Jones, warmly known as The Black Farmer and Thomasina Miers, co-founder of Wahaca as they share their insights on the emerging trends in the food industry and the changing image of food on the high street.

Has the growth of new eateries in the UK serving recipes from all corners of the globe brought forth an evolution of British taste buds? Are food businesses raising the awareness of sustainability and how we can connect more with nature in our food choices? Hear about and discuss these hot topics, and more with the two well-known innovators as they also consider the part their own business journeys have played in revolutionising the face of the food industry in the UK.

This event is part of the British Library Food Season 2023

How to understand sustainability trends in the UK right now


Ever popular on Start-up Day, we’re happy to welcome back global market researchers Mintel to share the inside track on emerging trends affecting your business ideas right now.

We’ll cut through all the jargon and data to bring you all the big headlines trending in key sectors and, of course, in sustainable living.

Richard Cope is a Senior Trends Consultant at Mintel and author of its Sustainability Barometer. In his presentation he will share some of the most up to date trends data that will focus on how do you sell sustainability to consumers.

Some of the main sections covered will be:
The sustainability drivers of consumer buying behaviours
How to learn from the best brands
The latest news on emissions, measuring carbon footprints and waste reduction
Power of using the right language in describing your sustainable practices and priorities
How sustainability in the UK compares across the world.

You can access Mintel data in Business & IP Centres across the country. Our expert staff are there to help you pick out and understand the stories such as these behind the stats, and inform some really key decisions as you build your business. Visit bl.uk/business to find your nearest Centre

How to run a successful crowdfunding campaign (and raise £32,000)

London libraries are transforming the way ideas grow into successful businesses. By partnering with ten London boroughs, we are developing a community of new and existing business owners, which is free to join and open to everyone. Whether you are just setting out, need advice on protecting your intellectual property, or simply have a brilliant idea you want to discuss, we're here to guide you. Since April 2020, we have offered all of our Start-ups in London Libraries' services online, including our core workshops and virtual one-to-ones with our borough Business Champions, many of whom will be hosting sessions during Start-up Day. To find out more about Start-ups in London Libraries and how to join our thriving business community, visit bl.uk/SiLL.

As people look for less traditional routes to finance, crowdfunding campaigns are becoming more and more popular. During this masterclass, we will hear from a start-up business, Bottle Farm, who, earlier this year, used a crowdfunding platform to successfully raise £32,000 for their innovative indoor farm and garden kits.

They will be interviewed by our Start-ups in London Libraries SME Champion for Southwark, Dean Williams, who will discuss with them what they did to achieve this success, their top tips for any other start-up business thinking of obtaining funds this way, and what they would have done differently.

Dean will also share this 5 top tips to ensure you have the best chance of raising funds, especially in this current climate.

Wellness Warriors: the women reshaping the health and fitness industry


Celebrate International Women’s Month with us at the British Library as we bring together an inspiring panel discussion with five boundary-breaking women entrepreneurs who are transforming the health and fitness industry. As part of our Inspiring Entrepreneurs series, this event provides a unique chance to hear from influential women business founders and put your questions to them.

Our ’wellness warriors’ will share their extensive experience of setting up and scaling personal training businesses, fitness apps, pioneering athletic wear brands and more. With the fitness industry valued at just under $100 billion globally last year* and with the Olympics fast approaching, these women have harnessed the booming interest in health and wellbeing to establish innovative brands, programmes and communities focused on empowerment and inclusivity.

Whether you are an aspiring entrepreneur curious about the landscape or an established founder looking to stay ahead of the curve, this session will leave you feeling inspired, informed and ready to take the next step.

*Statista, August 2023

On the day, you can expect to:

Gain valuable insights into the evolution of fitness entrepreneurship and innovations reshaping the health and wellbeing industryExplore emerging business models in health and fitness - from apps to in-person clubs to community-focused chainsDiscuss how businesses and individuals are supporting marginalised communities within the fitness industryAnalyse how fitness brands leverage social media, influencer marketing, and ecommerce to grow their audiencesUnderstand how fitness influencers build successful brands and e-commerce identitiesGet answers to your specific questions to propel you forward in your business journey.

Michael Cashman

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