BIPC Hull's Bringing new products to market


    Join BIPC Hull, Hull’s Makerspace and Business Innovation Expert, Steve Page, to understand how to bring new products to market.

    Bringing new products to market can be a difficult, time consuming, expensive and daunting process that requires every step of the way to be carefully structured and planned, if it is to be a success. Understanding the importance of properly investigating and testing a new product is key to getting the investment and support needed to achieve market launch.

    This webinar provides an overview of the main steps and key stages that are involved, covering:
    • The concept development stage
    • How and when prototypes can be built and tested
    • How to provide proof of how well an idea or concept works
    • How to attract investment.


    What attendees will gain:

    • An overview of the main steps involved and the risks to the project if these are not followed
    • An understanding of the importance of properly investigating and testing a new idea or concept
    • An appreciation of how the results gathered can be used to move the project to the next stage in your product innovation journey.

Speakers

Steve Page

Business Innovation Expert

More Events

Inspiring Entrepreneurs: She's In CTRL by Dr Anne-Marie Imafidon MBE


This event is taking place at the British Library and will be live streamed.

For those joining us in person, the event will be following by a networking reception with drinks, canapés, where you can meet other attendees, as well as the speakers. There will also be the opportunity to enter a prize draw.

For those joining us online, the panel and talk will run from 18.00 – 20.00.

The tech industry has a leading figure in Dr Anne-Marie Imafidon MBE, who is a dynamic advocate for women in STEM and a champion of STEM in education.

This special event shows how her latest book, She’s In CTRL, is a guidebook for women to take back tech and to shine a light on the women in STEM daring to dream. It will empower readers make changes to the way tech can be improved, but how to get into the room where the decisions are made and create our own tech rooms.

Join us for an inspirational evening with innovators within technology speaking on a panel about the important role of women and diversity in STEM sectors. This panel talk is followed by an enlightening fireside chat with Anne-Marie to discuss her new book and share the stories of other pioneers and innovators who have, against the odds, transformed technology.

Also up for discussion will be a range of topics that will help you to:
Understand the reality of starting as a female in the STEM industry and the challenges of getting started
Learn how women in the tech industry are creating their own seat at the table or ‘tech rooms’ and what steps they took to do this
Learn which aspects of STEM are mostly inspiring and recruiting women today
Learn about which innovations our panel have seen arise since the pandemic that were specifically that were created by women and why they think these have arisen
Hear about new trends within the industry that are evolving and the areas that still need more women involved
Understand the growth in interest in tech amongst women globally, including across Africa and Asia
Learn about the future of tech/STEM with the rise of AI, VR and 3D printing

Photo credit Sam and Sam Photography 2022

Getting started and seen by your new customers

This session will help you think creatively to generate the visibility and traction to establish your new business in the market.

With thousands of new businesses launching every month and more information consumed around the clock than ever before, to get your start-up noticed, you will need to cut through the noise. We’re here to tell you that although it doesn’t necessarily require a large budget, it will require planning and the ability to seize the moment.

Karen Campbell from The Small Awards will be on hand to outline some tips to help you identify what are the special and differentiating factors about your business, how you can get these messages out, and, most important of all, how to ensure those messages get noticed.

The Small Awards showcase the variety and quality among small start-ups and Karen will be joined by Fran Gubbay, co-founder of Stamptastic, winners of Best Digital Business in 2019.

When you have a clear voice about what your business does and what it stands for, it increases your chance of being heard. 18 months ago Fran decided that they as co-founders, and their personalities, needed to feature more in their business, which led to news interviews, new leads and a couple of awards as well.

Listen in to learn some practical advice on how to make your own luck for exciting marketing opportunities.

If this session is of interest then do also look at the earlier free-to-watch presentation at 09:45 – 10:30 on the latest consumer trends from market research analyst Mintel. This can help underpin any marketing strategy you develop for your business.

Inspiring Entrepreneurs: Gaming for Business


In a world driven by innovation and customer engagement, businesses are constantly seeking fresh approaches to captivate their audience and elevate their performance. As an industry that has always harnessed the power of technology, the recent growth of tools such as artificial intelligence and increased online connectivity have contributed to the growing influence the gaming industry is having on the business world.

From the creative minds behind engineering, designing and developing games, to the gamification of business tools for customer acquisition and marketing, the integration of gaming with the business world has reached new heights of significance and legitimacy.

As online technologies continue to evolve, their ever-growing influence on society – particularly on the next generation of entrepreneurs – has become undeniable.

Join a panel of gaming and design industry experts, as they explore how the fusion of game mechanics, psychology, cutting-edge design and technology can breathe new life into traditional industries, invigorating employee engagement, customer loyalty and overall business success.

On the day, guests and attendees can expect to join an engaging and thought-provoking panel discussion where they will:

Get into the spirit of gaming by joining us for a free gaming and chill session in the afternoon before the event. Gaming equipment including PlayStation 5’s, Oculus Quest 2 VR headsets and a variety of games to choose from will be available in the Knowledge Centre’s Eliot room from 14:00. Come along and get involved! All equipment will be provided by Bryght.Learn about the role that gaming is playing in today’s business landscapeGain a deeper understanding of the power of gaming influencers in marketing strategiesExplore the various business models within the gaming industryLearn about the platforms and resources connecting the gaming industry with the broader business realmUncover the strategies used by our panellists to navigate challenges in their workJoin discussions about the importance of diversity and inclusivity in the gaming world, and how these entrepreneurs actively engage with this.

Following this there will be a Q&A. For those joining us in person, the event will be followed by a networking reception with drinks meeting with other attendees, as well as the speakers.

For those joining us online, the event will run from 18.30 – 20.30

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