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Getting started and seen by your new customers

    This session will help you think creatively to generate the visibility and traction to establish your new business in the market.

    With thousands of new businesses launching every month and more information consumed around the clock than ever before, to get your start-up noticed, you will need to cut through the noise. We’re here to tell you that although it doesn’t necessarily require a large budget, it will require planning and the ability to seize the moment.

    Karen Campbell from The Small Awards will be on hand to outline some tips to help you identify what are the special and differentiating factors about your business, how you can get these messages out, and, most important of all, how to ensure those messages get noticed.

    The Small Awards showcase the variety and quality among small start-ups and Karen will be joined by Fran Gubbay, co-founder of Stamptastic, winners of Best Digital Business in 2019.

    When you have a clear voice about what your business does and what it stands for, it increases your chance of being heard. 18 months ago Fran decided that they as co-founders, and their personalities, needed to feature more in their business, which led to news interviews, new leads and a couple of awards as well.

    Listen in to learn some practical advice on how to make your own luck for exciting marketing opportunities.

    If this session is of interest then do also look at the earlier free-to-watch presentation at 09:45 – 10:30 on the latest consumer trends from market research analyst Mintel. This can help underpin any marketing strategy you develop for your business.

Speakers

Fran Gubbay

Co-founder of Stamptastic

Karen Campbell

Small Business Saturday

More Events

BIPC Newcastle's Social media for business

Join BIPC Newcastle’s social media and PR expert, Jodie Balmer, for this engaging presentation on social media for business.

Navigating the world of social media can be a minefield. In this session, you will learn the basic foundations to help build a social media strategy and understand the importance of social media within the marketing mix.

Who is this session for?
Business owners wanting a basic grasp of social media, organic growth, community management, and engaging contentThose working in the marketing realm that wish to develop new social media knowledge and skillsCreatives who have skills in content creation but lack a strategic mindset and approach.
Simply put, if you would like to raise brand awareness, connect with more potential customers, and standout from your competitors then this talk is for you.

Inspiring Entrepreneurs: High street heroes


High streets are the beating heart of our local communities. Having a presence on the high street gives businesses a unique opportunity to connect with their customers, and the responsibility to meet their needs as these change and evolve. What additional service could you offer to those who interact with your brand in person? What extra impact could you generate by sharing your spaces with neighbours and fellow makers?

We have brought together a panel of three loved and respected local businesses, our high street heroes. Their founders will share practical tips through their inspiring stories and tell us more about their individual journeys.

Mary Otumahana, award-winning musician and founder of The RecordShop; a grassroots independent organisation based in Wood Green, that focuses on making an impact with a multipurpose music space located on the high street. By providing access to a recording studio and music career training, Mary is leading a mission to educate, inform and inspire inner-city youths to connect to their community through music.Hellen Stirling-Baker, founder of children’s store, Small Stuff, has led her business from an experimental pop-up shop to a successful, eco-friendly bricks and clicks model at the heart of her high street in Crookes, Sheffield. A perfect example that being a small shop doesn’t mean you can’t have big values; Hellen is a local leader who champions ethical suppliers and supports other retailers, often sharing her shop for community-building events. Hellen is the deserved winner of this year’s High Street Hero for the Small Awards 2022.Carolynn Bain, founder of Afori Books, the first Black-owned bookshop in Brighton. Carolynn almost did the opposite of most during the pandemic; inspired to stock only Black authors in response to the rise of the Black Lives Matter movement, she started her business as an online shop. Demand was so high however, that Afrori Books was approached to open a physical bookshop in Lighthouse, a local Arts-based charity, with fit-out costs successfully crowdfunded.

We are running this event with the British Independent Retailers Association (BIRA) who are also champions of high street businesses and are here to help, all year round.

How to write your value proposition


London libraries are transforming the way ideas grow into successful businesses. By partnering with ten London boroughs, we are developing a community of new and existing business owners, which is free to join and open to everyone. Whether you are just setting out, need advice on protecting your intellectual property, or simply have a brilliant idea you want to discuss, we're here to guide you. Since April 2020, we have offered all of our Start-ups in London Libraries' services online, including our core workshops and virtual one-to-ones with our borough Business Champions, many of whom will be hosting sessions during Start-up Day. To find out more about Start-ups in London Libraries and how to join our thriving business community, visit bl.uk/SiLL.

Value propositions are incredibly valuable pieces of content, which allow you to communicate what your business is offering succinctly, and which can be used across marketing materials and pitches in the start-up stage of your business. Sarah Eschner, our SME Champion for Waltham Forest from the Start-ups in London Libraries programme will host this session where we will review how to incorporate all the important elements of your value proposition using a simple step-by-step process.

This masterclass will cover:
The purpose of a value propositionTools associated with a value proposition (value proposition canvas, business model canvas, profit model)The principles of a value propositionConcept of the ‘Core motivating value’An example scenario for how to write the statement.

Sources: Founders Institute, and L. Newey University of Queensland

Getting started with the latest trends in the UK market

At the moment there are, of course, huge doubts about what the future holds. But that doesn’t stop us being able to assess the current business market to explore new trends and behaviours - insights that could help your business flourish, even in the most uncertain of times.

Mintel is the world's leading market intelligence agency. Our guest presenter, Jack Duckett, Mintel’s Consumer Lifestyles Analyst, will distil the biggest trends, especially in today’s changing climate. In these recent times, Mintel has been helping their clients understand the impact of COVID-19 on their markets. Tune in on Start-up Day to hear about the effects on consumer behaviours and how key markets will fare over the next few years, including food and drink, beauty, leisure and more.

The Mintel sector reports can be accessed for free in our National Network of Business & IP Centres, based in libraries around the UK. Before you start exploring the databases yourself, this is your guide to figuring out what the stats actually say.

Understanding these trends gives valuable insights for new businesses looking to stay relevant in today’s increasingly competitive marketplace. Don’t start your business without this insider guide to understanding and capitalising on the key UK business trends today.

Inspiring Entrepreneurs: The Changing Face of Fashion


The fashion industry has always been subject to rapid change and fast-evolving trends and the last few years have been no exception.

Faced with major disruption during the COVID-19 pandemic, fashion offers many examples of innovation and exciting change in the face of difficult circumstances. Some of these changes stand to have a huge impact on the way we live our lives.

The current cost-of-living crisis is poised to shift attitudes once again, as some 48% of consumers say that rising prices are making them more aware of the importance of sustainable fashion and re-wearing their items.*

This year, the UK is set to become the first European nation where most clothing is bought online.** From this steep rise in online shopping to fashion shows powered by AI to a shift in attitudes to fast fashion, this is an exciting market to be a part of when you know its next direction.

This event will help you understand emergent trends in fashion and how to make them work for your business. At this event, you will:

Understand the reality of starting a fashion brand as an SME in today’s changing market and how the cost of living crisis is impacting brands’ supply chain, sales and growth
Learn how sustainability in the fashion industry has grown, changed and even evolved since 2020. What can we learn from manufacturers changing ways of working and sourcing in exchange for orders?
Understand why there is a greater need for transparency since the pandemic
Learn about new trends in fashion and how forecasting within the industry has been affected
Explore often unrecognised parts of the industry such as the rise of craft and how home-sewing has grown since the 2020 lockdown. Learn how to leverage the power of crafts to develop an online presence
Learn about the growth in interest in new fashion regions, such as the rise of African designers
Understand how the future of fashion with the rise of digital fashion or AI, VR and 3D printing.

About our panel:

You will hear from a panel of industry experts who will talk about their personal experiences and share their wealth of knowledge on the fashion industry and its future.

Orsola de Castro is an internationally recognised opinion leader in sustainable fashion, a mentor, curator and author. Her multi award-winning brand From Somewhere (1997 – 2014) was a pioneer in the field of upcycling and sold in some of the world’s best boutiques; her collaborations include collections for Tesco Clothing, Robe Di Kappa, Topshop and Speedo.

Priscillia Okpan is a Nigerian fashion designer and digital content creator based in London. After interning with established fashion brands to gather industry experience, she started her fashion YouTube channel, Kim Dave. She has amassed over 420k subscribers and 22 million views. She launched a ready-to-wear womenswear label in 2019 which celebrates her Nigerian roots.

Lora Nikolaeva (aka GENE) is the CEO and founder of Lora Gene, an accomplished fashion entrepreneur with international experience. Bulgarian born and raised, now based in London, she entered the fashion world to support her studies working as a model.

After several years on the road and across continents, she started a successful career as a make-up artist, founding the first make-up and hair agency in Eastern Europe. As the business grew it transformed into a clothing brand, which opened its first retail store in central Sofia in 2010. Lora Gene is recognised as one of the best sustainable and ethical fashion brands in the UK, with publications in Vogue, InStyle, The Stylist, the Independent, Guardian and many more.

Patrick McDowell is an independent, sustainable luxury brand founded in 2018 by designer Patrick McDowell. After graduating from the prestigious Central Saint Martins, McDowell has strived to reinvent the role of a fashion designer, as we know it today. Showcasing his debut collection at London Fashion Week in 2018, the designer has since captivated the industry whilst gaining the recognition of titans who share Patrick’s vision for redesigning and creating an accessible circular solution and system that creativity can flourish in.

Justin Duffy has worked in product design for 10+ years across highstreet (Next, River), sport (Puma), streetwear (Money Clothing) and outdoor categories (Rohan). Now working on the mindset team at WGSN – a trend forecasting company – Justin uses his understanding of the design process and a love for cutting edge creativity to explore new growth opportunities across fashion and lifestyle categories.


Fireside chat:

Patrick Grant has had a career in fashion spanning over a decade. In 2005, after leaving a career in Engineering, he took over as Director at Savile Row tailor Norton & Sons. In December 2010 he won the Menswear Designer of the Year award at the British Fashion Awards and in May 2015 he was awarded the BFC/ GQ Designer Menswear Fund for his work on menswear brand E. Tautz which he re-launched in 2009.

Frequently appearing in best dressed lists in the UK, he has been a regular fixture in GQ’s 50 Best Dressed Men and was also named in Esquire Magazine’s Most Stylish Men in the World. In 2016 he made the Business of Fashion 500 index of the most influential people in global fashion. Patrick is a regular on television and radio as a commentator on the British fashion, clothing and textile industries.

He has been a contributor to several major television documentaries including Savile Row, Harris Tweed, and The Perfect Suit, but is best known for his role in the popular BBC Series The Great British Sewing Bee, for which he was nominated for the 2017 National Television Awards.

He has written on diverse subjects for many titles including GQ, The Financial Times and The Times. His book ‘Original Man’ was published by Gestalten in 2014. He is a regular lecturer at schools and colleges across the UK.

Michael Cashman

Speaker Position

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