How to write your value proposition

    London libraries are transforming the way ideas grow into successful businesses. By partnering with ten London boroughs, we are developing a community of new and existing business owners, which is free to join and open to everyone. Whether you are just setting out, need advice on protecting your intellectual property, or simply have a brilliant idea you want to discuss, we're here to guide you. Since April 2020, we have offered all of our Start-ups in London Libraries' services online, including our core workshops and virtual one-to-ones with our borough Business Champions, many of whom will be hosting sessions during Start-up Day. To find out more about Start-ups in London Libraries and how to join our thriving business community, visit

    Value propositions are incredibly valuable pieces of content, which allow you to communicate what your business is offering succinctly, and which can be used across marketing materials and pitches in the start-up stage of your business. Sarah Eschner, our SME Champion for Waltham Forest from the Start-ups in London Libraries programme will host this session where we will review how to incorporate all the important elements of your value proposition using a simple step-by-step process.

    This masterclass will cover:

    • The purpose of a value proposition
    • Tools associated with a value proposition (value proposition canvas, business model canvas, profit model)
    • The principles of a value proposition
    • Concept of the ‘Core motivating value’
    • An example scenario for how to write the statement.

    • Sources: Founders Institute, and L. Newey University of Queensland


Sarah Eschner

Start-ups in London Libraries SME Champion, Waltham Forest

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