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Getting started with the latest trends in the UK market

    At the moment there are, of course, huge doubts about what the future holds. But that doesn’t stop us being able to assess the current business market to explore new trends and behaviours - insights that could help your business flourish, even in the most uncertain of times.

    Mintel is the world's leading market intelligence agency. Our guest presenter, Jack Duckett, Mintel’s Consumer Lifestyles Analyst, will distil the biggest trends, especially in today’s changing climate. In these recent times, Mintel has been helping their clients understand the impact of COVID-19 on their markets. Tune in on Start-up Day to hear about the effects on consumer behaviours and how key markets will fare over the next few years, including food and drink, beauty, leisure and more.

    The Mintel sector reports can be accessed for free in our National Network of Business & IP Centres, based in libraries around the UK. Before you start exploring the databases yourself, this is your guide to figuring out what the stats actually say.

    Understanding these trends gives valuable insights for new businesses looking to stay relevant in today’s increasingly competitive marketplace. Don’t start your business without this insider guide to understanding and capitalising on the key UK business trends today.

Speakers

Jack Duckett

Associate Director

More Events

Santander's Starting up on a shoestring

Join Santander to find out how to get your business off the ground when money is limited.

Starting a business is one of the hardest things you’ll ever do, and when faced with an endless to-do list, working out how to cover the cost of everything can feel overwhelming. But, by thinking differently about your start-up, you’ll discover there are lots of ways you can make your budget stretch further than you might think. From reaching your target market to managing cashflow, using digital tools to focusing your market research, there are ways to get your ideas off the ground on a shoestring.
In the session you'll be given some practical ideas to ensure you’re starting your business in as smart a way as possible. You’ll be guided by Andy Pendleton, one of Santander’s Business Banking Managers, who works with hundreds of businesses just like yours each year.

Getting started with your sales strategy

Your idea becomes a business once you have those first customers and cash flow. It sounds simple, but in reality there are many complexities to defining how you will draw in customers, retain their loyalty and continue producing profit. In this session you can get to grips with the essential early decisions needed to set out how much it will cost to deliver your products and services, how to determine what price to charge and how to keep people coming back for more. And importantly, we will discuss how you can do all of this with heart and the social impact front and centre.

You will hear from the 2020 winner of The Small Awards’ Bricks and Clicks category, MODO Creative who have experimented and evolved an impressive multi-channel sales strategy.

MODO Creative also focus on the idea that a money-making business can also be community-forging and impactful. They will discuss how you might consider independent makers, designers and services to pass on sales further down the supply chain and keep them retained within the small business community.

Karen Campbell from The Small Awards will be on hand to outline some tips and best practice as well as moderating the interview.

Though you may be starting small at the beginning, join us to learn about some clever ways to cultivate a winning customer experience for your walk-in and online audience.

BIPC's Manchester's How to start a business that makes a difference

Join BIPC Manchester and Expert Impact to discover how you can make a positive social impact with your business.

Did you know that there are more than 100,000 social enterprises in the UK? Social enterprises are businesses selling products or services that have a positive social or environmental impact.

Join this session if you’re interested in making a profit with purpose and starting a business that is good for people and planet. Hear from three social entrepreneurs to learn how they did it.

How to maintain a work/life balance as an entrepreneur


London libraries are transforming the way ideas grow into successful businesses. By partnering with ten London boroughs, we are developing a community of new and existing business owners, which is free to join and open to everyone. Whether you are just setting out, need advice on protecting your intellectual property, or simply have a brilliant idea you want to discuss, we're here to guide you. Since April 2020, we have offered all of our Start-ups in London Libraries' services online, including our core workshops and virtual one-to-ones with our borough Business Champions, many of whom will be hosting sessions during Start-up Day. To find out more about Start-ups in London Libraries and how to join our thriving business community, visit bl.uk/SiLL.

Running your own business can give you greater control over when you work and how you do things, but it’s not easy finding the right balance between work and personal commitments.

Join award-winning social entrepreneur, Dr. Yuliana Topazly, to hear about her story and learn some tips about how best to manage your work/life balance.

This session is particularly beneficial for parents with start-up businesses who are currently balancing responsibilities in multiple arenas during these challenging times.

How to write your value proposition


London libraries are transforming the way ideas grow into successful businesses. By partnering with ten London boroughs, we are developing a community of new and existing business owners, which is free to join and open to everyone. Whether you are just setting out, need advice on protecting your intellectual property, or simply have a brilliant idea you want to discuss, we're here to guide you. Since April 2020, we have offered all of our Start-ups in London Libraries' services online, including our core workshops and virtual one-to-ones with our borough Business Champions, many of whom will be hosting sessions during Start-up Day. To find out more about Start-ups in London Libraries and how to join our thriving business community, visit bl.uk/SiLL.

Value propositions are incredibly valuable pieces of content, which allow you to communicate what your business is offering succinctly, and which can be used across marketing materials and pitches in the start-up stage of your business. Sarah Eschner, our SME Champion for Waltham Forest from the Start-ups in London Libraries programme will host this session where we will review how to incorporate all the important elements of your value proposition using a simple step-by-step process.

This masterclass will cover:
The purpose of a value propositionTools associated with a value proposition (value proposition canvas, business model canvas, profit model)The principles of a value propositionConcept of the ‘Core motivating value’An example scenario for how to write the statement.

Sources: Founders Institute, and L. Newey University of Queensland

Michael Cashman

Speaker Position

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