In conversation with Louisa Ziane, co-founder of Toast Ale


    In this, the first of our Inspiring Entrepreneurs interviews for Start-up Day, we meet and hear from social enterprise entrepreneur, Louisa Ziane, the co-founder of Toast Ale. This trailblazing brewing company, motivated by climate change and food waste, produces ‘planet-saving beer’ with surplus fresh bread.


Louisa will discuss how you can build a viable, profitable and job-generating business that still keep your core values front and centre, as well as how to integrate these principles into your brand.

As the Chief Operating Officer on the Toast Ale team, Louisa’s focus is on the productivity and people in her business so she will also talk about how leaders can drive innovation and change as the team and the business grows.

Louisa will be interviewed by Toast Ale board member and BIPC Ambassador, Paul Lindley, himself a formidable founder of childrens’ food brand, Ella’s Kitchen, and author of Little Wins: The power of thinking like a toddler.

As Toast themselves would say, “Raise a toast. Save the world. Cheers.”

Speakers

Louisa Ziane

Co-founder of Toast Ale

Paul Lindley OBE

Founder of Ella's Kitchen

More Events

The Beat Goes On: Black Voices in the British Music Industry


In celebration of the British Library’s “Beyond the Bassline” exhibition, we’ve assembled some ground-breaking Black entrepreneurs who’ve transformed the British music industry to share the secrets of their success, including the highs and lows of their entrepreneurial journeys.

At £2.5 billion, the UK is home to Europe's most valuable digital music economy (Statista, 2021, 2023). However, despite the undeniable contribution of Black music artists and entrepreneurs to these figures, 2021’s Black Lives in Music report found that among Black music professionals, 73% experienced direct or indirect racism and noted disparities in respondent’s earnings and ability to gain music funding.

As part of our Inspiring Entrepreneurs series, this event provides a unique chance to hear our panel discuss the challenges and realities of the industry and share their experiences leveraging their creative talent to drive positive change for other artists and innovators. So if you’re thinking about starting a business, or already running one, join us to gain insight into their journey – or simply be inspired!

On the day, you can expect to:

Examine how entrepreneurship has evolved in the music industry, focusing on the journey of Black music in Britain and how this has been impacted by trends and other cultural shiftsLearn how music artists and creatives are transforming wider popular culture and redefining BlacknessAnalyse diverse business models utilized in the industryDiscover new opportunities and potential pitfallsPut your specific questions to our expert panel.

How to run a successful crowdfunding campaign (and raise £32,000)

London libraries are transforming the way ideas grow into successful businesses. By partnering with ten London boroughs, we are developing a community of new and existing business owners, which is free to join and open to everyone. Whether you are just setting out, need advice on protecting your intellectual property, or simply have a brilliant idea you want to discuss, we're here to guide you. Since April 2020, we have offered all of our Start-ups in London Libraries' services online, including our core workshops and virtual one-to-ones with our borough Business Champions, many of whom will be hosting sessions during Start-up Day. To find out more about Start-ups in London Libraries and how to join our thriving business community, visit bl.uk/SiLL.

As people look for less traditional routes to finance, crowdfunding campaigns are becoming more and more popular. During this masterclass, we will hear from a start-up business, Bottle Farm, who, earlier this year, used a crowdfunding platform to successfully raise £32,000 for their innovative indoor farm and garden kits.

They will be interviewed by our Start-ups in London Libraries SME Champion for Southwark, Dean Williams, who will discuss with them what they did to achieve this success, their top tips for any other start-up business thinking of obtaining funds this way, and what they would have done differently.

Dean will also share this 5 top tips to ensure you have the best chance of raising funds, especially in this current climate.

Getting started and seen by your new customers

This session will help you think creatively to generate the visibility and traction to establish your new business in the market.

With thousands of new businesses launching every month and more information consumed around the clock than ever before, to get your start-up noticed, you will need to cut through the noise. We’re here to tell you that although it doesn’t necessarily require a large budget, it will require planning and the ability to seize the moment.

Karen Campbell from The Small Awards will be on hand to outline some tips to help you identify what are the special and differentiating factors about your business, how you can get these messages out, and, most important of all, how to ensure those messages get noticed.

The Small Awards showcase the variety and quality among small start-ups and Karen will be joined by Fran Gubbay, co-founder of Stamptastic, winners of Best Digital Business in 2019.

When you have a clear voice about what your business does and what it stands for, it increases your chance of being heard. 18 months ago Fran decided that they as co-founders, and their personalities, needed to feature more in their business, which led to news interviews, new leads and a couple of awards as well.

Listen in to learn some practical advice on how to make your own luck for exciting marketing opportunities.

If this session is of interest then do also look at the earlier free-to-watch presentation at 09:45 – 10:30 on the latest consumer trends from market research analyst Mintel. This can help underpin any marketing strategy you develop for your business.

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