BIPC Hull's Building an effective website

    Join BIPC Hull with Creator Coach, Mal Williamson, to understand how to build an effective website.

    In our age digital technology and the internet has revolutionized the way we live and work, creating a hotbed of online platforms for start-ups to consider. In this session, we explore the world of websites and ‘the internet of entrepreneurs’. A website can be many things. It can tell a story, share values, be a conversation, a marketplace, a testing facility. Every entrepreneur knows they need a website… don’t they? But what exactly is a website these days?

    In this webinar we will cover:

    • Different websites for different reasons
    • Building an effective website that works for you
    • Customizing the process
    • Testing the market with landing pages
    • How to work with creatives and get the most out of web designers, copywriters, graphic designers and coders
    • Do you really need a website and what are the alternatives?


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Inspiring Entrepreneurs: The Changing Face of Fashion

The fashion industry has always been subject to rapid change and fast-evolving trends and the last few years have been no exception.

Faced with major disruption during the COVID-19 pandemic, fashion offers many examples of innovation and exciting change in the face of difficult circumstances. Some of these changes stand to have a huge impact on the way we live our lives.

The current cost-of-living crisis is poised to shift attitudes once again, as some 48% of consumers say that rising prices are making them more aware of the importance of sustainable fashion and re-wearing their items.*

This year, the UK is set to become the first European nation where most clothing is bought online.** From this steep rise in online shopping to fashion shows powered by AI to a shift in attitudes to fast fashion, this is an exciting market to be a part of when you know its next direction.

This event will help you understand emergent trends in fashion and how to make them work for your business. At this event, you will:

Understand the reality of starting a fashion brand as an SME in today’s changing market and how the cost of living crisis is impacting brands’ supply chain, sales and growth
Learn how sustainability in the fashion industry has grown, changed and even evolved since 2020. What can we learn from manufacturers changing ways of working and sourcing in exchange for orders?
Understand why there is a greater need for transparency since the pandemic
Learn about new trends in fashion and how forecasting within the industry has been affected
Explore often unrecognised parts of the industry such as the rise of craft and how home-sewing has grown since the 2020 lockdown. Learn how to leverage the power of crafts to develop an online presence
Learn about the growth in interest in new fashion regions, such as the rise of African designers
Understand how the future of fashion with the rise of digital fashion or AI, VR and 3D printing.

About our panel:

You will hear from a panel of industry experts who will talk about their personal experiences and share their wealth of knowledge on the fashion industry and its future.

Orsola de Castro is an internationally recognised opinion leader in sustainable fashion, a mentor, curator and author. Her multi award-winning brand From Somewhere (1997 – 2014) was a pioneer in the field of upcycling and sold in some of the world’s best boutiques; her collaborations include collections for Tesco Clothing, Robe Di Kappa, Topshop and Speedo.

Priscillia Okpan is a Nigerian fashion designer and digital content creator based in London. After interning with established fashion brands to gather industry experience, she started her fashion YouTube channel, Kim Dave. She has amassed over 420k subscribers and 22 million views. She launched a ready-to-wear womenswear label in 2019 which celebrates her Nigerian roots.

Lora Nikolaeva (aka GENE) is the CEO and founder of Lora Gene, an accomplished fashion entrepreneur with international experience. Bulgarian born and raised, now based in London, she entered the fashion world to support her studies working as a model.

After several years on the road and across continents, she started a successful career as a make-up artist, founding the first make-up and hair agency in Eastern Europe. As the business grew it transformed into a clothing brand, which opened its first retail store in central Sofia in 2010. Lora Gene is recognised as one of the best sustainable and ethical fashion brands in the UK, with publications in Vogue, InStyle, The Stylist, the Independent, Guardian and many more.

Patrick McDowell is an independent, sustainable luxury brand founded in 2018 by designer Patrick McDowell. After graduating from the prestigious Central Saint Martins, McDowell has strived to reinvent the role of a fashion designer, as we know it today. Showcasing his debut collection at London Fashion Week in 2018, the designer has since captivated the industry whilst gaining the recognition of titans who share Patrick’s vision for redesigning and creating an accessible circular solution and system that creativity can flourish in.

Justin Duffy has worked in product design for 10+ years across highstreet (Next, River), sport (Puma), streetwear (Money Clothing) and outdoor categories (Rohan). Now working on the mindset team at WGSN – a trend forecasting company – Justin uses his understanding of the design process and a love for cutting edge creativity to explore new growth opportunities across fashion and lifestyle categories.

Fireside chat:

Patrick Grant has had a career in fashion spanning over a decade. In 2005, after leaving a career in Engineering, he took over as Director at Savile Row tailor Norton & Sons. In December 2010 he won the Menswear Designer of the Year award at the British Fashion Awards and in May 2015 he was awarded the BFC/ GQ Designer Menswear Fund for his work on menswear brand E. Tautz which he re-launched in 2009.

Frequently appearing in best dressed lists in the UK, he has been a regular fixture in GQ’s 50 Best Dressed Men and was also named in Esquire Magazine’s Most Stylish Men in the World. In 2016 he made the Business of Fashion 500 index of the most influential people in global fashion. Patrick is a regular on television and radio as a commentator on the British fashion, clothing and textile industries.

He has been a contributor to several major television documentaries including Savile Row, Harris Tweed, and The Perfect Suit, but is best known for his role in the popular BBC Series The Great British Sewing Bee, for which he was nominated for the 2017 National Television Awards.

He has written on diverse subjects for many titles including GQ, The Financial Times and The Times. His book ‘Original Man’ was published by Gestalten in 2014. He is a regular lecturer at schools and colleges across the UK.


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