BIPC Worcestershire's In conversation with Craig Carr - the thrills and spills of running your own business

Join Angela Podmore from Kinetic Communications as she talks to Craig Carr, founder and owner of Fairburn Heating Solutions, who will share what led him to start-up his business 15 years ago and valuable insights into how both he and the business have developed. Craig will be discussing the strategies he’s adopted along the way and the key ingredients to success in business, to inspire those considering or just starting out on a business venture. We’re going to find out how Craig turns fear of failure into fuel whereby he learns from mistakes and takes his business forward. Craig will share his favourite business books – be prepared for some surprising titles!

Speakers

BIPC Worcestershire

Craig Carr

Founder of Fairburn Heating Solutions

Angela Podmore

Founder of Kinetic Communications

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Getting started with the latest trends in the UK market

At the moment there are, of course, huge doubts about what the future holds. But that doesn’t stop us being able to assess the current business market to explore new trends and behaviours - insights that could help your business flourish, even in the most uncertain of times.

Mintel is the world's leading market intelligence agency. Our guest presenter, Jack Duckett, Mintel’s Consumer Lifestyles Analyst, will distil the biggest trends, especially in today’s changing climate. In these recent times, Mintel has been helping their clients understand the impact of COVID-19 on their markets. Tune in on Start-up Day to hear about the effects on consumer behaviours and how key markets will fare over the next few years, including food and drink, beauty, leisure and more.

The Mintel sector reports can be accessed for free in our National Network of Business & IP Centres, based in libraries around the UK. Before you start exploring the databases yourself, this is your guide to figuring out what the stats actually say.

Understanding these trends gives valuable insights for new businesses looking to stay relevant in today’s increasingly competitive marketplace. Don’t start your business without this insider guide to understanding and capitalising on the key UK business trends today.

BIPC North East: Developing a sustainable/green brand

This session is perfect for start-ups who need to develop and communicate green credentials and sustainability effectively.

Andy will detail how businesses can develop and use green credentials. He'll present ideas around how to embed green thinking into your organisation's core idea, as well as providing general tips on how to communicate green credentials through marketing and communication material. He'll also share examples from other organisations that are leading with sustainability.

Attendees will leave with a better understanding of how to communicate green credentials to create a competitive advantage.

How to build resilience as a start-up entrepreneur

London libraries are transforming the way ideas grow into successful businesses. By partnering with ten London boroughs, we are developing a community of new and existing business owners, which is free to join and open to everyone. Whether you are just setting out, need advice on protecting your intellectual property, or simply have a brilliant idea you want to discuss, we're here to guide you. Since April 2020, we have offered all of our Start-ups in London Libraries' services online, including our core workshops and virtual one-to-ones with our borough Business Champions, many of whom will be hosting sessions during Start-up Day. To find out more about Start-ups in London Libraries and how to join our thriving business community, visit bl.uk/SiLL.

Juliana is a fashion expert with over 20 years’ professional experience within the industry. Five years ago, she resigned from a Senior Director position within a Mayfair fashion company to set up her own personal styling consultancy. Today she has clients all over the world including Italy, Israel, France the UK and America and is passionate about working with her clients to reach their true style potential. She also provides a creative consultancy service that helps start-ups and established business owners to build supportive relationships to help their businesses thrive.

During this talk Juliana will discuss:
Her personal experience of moving from a comfortable position as an employee to developing a new business for the first timeThe importance of building and maintaining self confidence in yourself and your vision, and how she has done thisHow professional and personal relationships can either help or hinder your business journeyManaging feelings of self debtSelf care and networksHow she has personally built resilience

Getting started and seen by your new customers

This session will help you think creatively to generate the visibility and traction to establish your new business in the market.

With thousands of new businesses launching every month and more information consumed around the clock than ever before, to get your start-up noticed, you will need to cut through the noise. We’re here to tell you that although it doesn’t necessarily require a large budget, it will require planning and the ability to seize the moment.

Karen Campbell from The Small Awards will be on hand to outline some tips to help you identify what are the special and differentiating factors about your business, how you can get these messages out, and, most important of all, how to ensure those messages get noticed.

The Small Awards showcase the variety and quality among small start-ups and Karen will be joined by Fran Gubbay, co-founder of Stamptastic, winners of Best Digital Business in 2019.

When you have a clear voice about what your business does and what it stands for, it increases your chance of being heard. 18 months ago Fran decided that they as co-founders, and their personalities, needed to feature more in their business, which led to news interviews, new leads and a couple of awards as well.

Listen in to learn some practical advice on how to make your own luck for exciting marketing opportunities.

If this session is of interest then do also look at the earlier free-to-watch presentation at 09:45 – 10:30 on the latest consumer trends from market research analyst Mintel. This can help underpin any marketing strategy you develop for your business.

Santander's Starting up on a shoestring

Join Santander to find out how to get your business off the ground when money is limited.

Starting a business is one of the hardest things you’ll ever do, and when faced with an endless to-do list, working out how to cover the cost of everything can feel overwhelming. But, by thinking differently about your start-up, you’ll discover there are lots of ways you can make your budget stretch further than you might think. From reaching your target market to managing cashflow, using digital tools to focusing your market research, there are ways to get your ideas off the ground on a shoestring.
In the session you'll be given some practical ideas to ensure you’re starting your business in as smart a way as possible. You’ll be guided by Andy Pendleton, one of Santander’s Business Banking Managers, who works with hundreds of businesses just like yours each year.