Inspiring Entrepreneurs: She's In CTRL by Dr Anne-Marie Imafidon MBE



    This event is taking place at the British Library and will be live streamed.

    For those joining us in person, the event will be following by a networking reception with drinks, canapés, where you can meet other attendees, as well as the speakers. There will also be the opportunity to enter a prize draw.

    For those joining us online, the panel and talk will run from 18.00 – 20.00.

    The tech industry has a leading figure in Dr Anne-Marie Imafidon MBE, who is a dynamic advocate for women in STEM and a champion of STEM in education.

    This special event shows how her latest book, She’s In CTRL, is a guidebook for women to take back tech and to shine a light on the women in STEM daring to dream. It will empower readers make changes to the way tech can be improved, but how to get into the room where the decisions are made and create our own tech rooms.

    Join us for an inspirational evening with innovators within technology speaking on a panel about the important role of women and diversity in STEM sectors. This panel talk is followed by an enlightening fireside chat with Anne-Marie to discuss her new book and share the stories of other pioneers and innovators who have, against the odds, transformed technology.

    Also up for discussion will be a range of topics that will help you to:
    • Understand the reality of starting as a female in the STEM industry and the challenges of getting started

    • Learn how women in the tech industry are creating their own seat at the table or ‘tech rooms’ and what steps they took to do this

    • Learn which aspects of STEM are mostly inspiring and recruiting women today

    • Learn about which innovations our panel have seen arise since the pandemic that were specifically that were created by women and why they think these have arisen

    • Hear about new trends within the industry that are evolving and the areas that still need more women involved

    • Understand the growth in interest in tech amongst women globally, including across Africa and Asia

    • Learn about the future of tech/STEM with the rise of AI, VR and 3D printing


    Photo credit Sam and Sam Photography 2022

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In conversation with Irene Agbontaen, founder of TTYA London

In this, the second of our two Inspiring Entrepreneurs interviews on Start-up Day, we meet and hear from Irene Agbontaen, founder of fashion brand TTYA London, in conversation with Anis Qizilbash.

Irene’s company TTYA - or Taller Than Your Average - is a fashion apparel brand for taller women, supplying a market that Irene - standing at 5’11’’ - knew was underserviced. TTYA launched in Selfridge’s in 2013, becoming their first tall-specific brand. TTYA has gone on to have a home in Barneys New York and was the first pioneering tall brand to debut on ASOS.com. Irene’s designs have been worn by major celebrities.

In this discussion Irene will be speaking about how she has navigated the industry and gone on to secure contracts with major stockists whilst keeping a very strong commitment to herself, her beliefs about inclusivity and to the essence of the business. There will also be lots of practical advice about how to truly be the face and voice of your brand, and how social media, e-commerce, endorsements and collaborations are all just as much a part of modern businesses as much as planning, accounting and sales.

Whether you are starting up in fashion, or another sector, you may find yourself being expected to change and conform to fit in with the establishment. Irene talks powerfully about her inner voice to resist this and how that, ultimately, has strengthened the business. For TTYA’s first catwalk show at Lagos Fashion Week in 2018 it was a team comprised solely of women of colour that went with her.

We all face a very challenging retail landscape in the light of the pandemic and changes in consumer spending. We’ll talk to Irene about how TTYA has faced this past year and what the future holds. Having played just a small role in TTYA’s story at the beginning, as Irene accessed stats on consumers from our market research databases to help progress her business, the BIPC is so happy to work with Irene again to inspire you as you begin your business now.

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