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Getting started and seen by your new customers

    This session will help you think creatively to generate the visibility and traction to establish your new business in the market.

    With thousands of new businesses launching every month and more information consumed around the clock than ever before, to get your start-up noticed, you will need to cut through the noise. We’re here to tell you that although it doesn’t necessarily require a large budget, it will require planning and the ability to seize the moment.

    Karen Campbell from The Small Awards will be on hand to outline some tips to help you identify what are the special and differentiating factors about your business, how you can get these messages out, and, most important of all, how to ensure those messages get noticed.

    The Small Awards showcase the variety and quality among small start-ups and Karen will be joined by Fran Gubbay, co-founder of Stamptastic, winners of Best Digital Business in 2019.

    When you have a clear voice about what your business does and what it stands for, it increases your chance of being heard. 18 months ago Fran decided that they as co-founders, and their personalities, needed to feature more in their business, which led to news interviews, new leads and a couple of awards as well.

    Listen in to learn some practical advice on how to make your own luck for exciting marketing opportunities.

    If this session is of interest then do also look at the earlier free-to-watch presentation at 09:45 – 10:30 on the latest consumer trends from market research analyst Mintel. This can help underpin any marketing strategy you develop for your business.

Speakers

Fran Gubbay

Co-founder of Stamptastic

Karen Campbell

Small Business Saturday

More Events

Circular Economy Panel: prosperity in a world of finite resources


Circular economy models regenerate resources across their lifecycle in order to mitigate the effects of climate change, which threaten our planet and its people. In addition to operational and strategic benefits to your business, it also maximises value creation in our economy, environment and societies.

In this panel discussion with Innovating for Growth alumni businesses: FRUU, Urban Cordial and Two Lives, moderated by Anna Triponel (Triponel Consulting), we will explore the practices and processes of circular economy businesses, so that you may be inspired to incorporate the same in yours.

Getting started with the right mentor

Starting your new business can feel lonely; but help is out there.

Help in finding a mentor is one of the most common queries we get at the Business & IP Centre, but how can you optimise your time with a mentor? How would you make sure you’re asking the right questions? And how do you know who you can trust?

In this session, advisors from the National Business Support Helpline will outline some of the funded schemes and initiatives which could give you the help you need right now and ensure you’re getting the right mentorship for you.

This session will help you:

determine exactly what knowledge and advice you need from a mentorlearn tips and techniques for how to succinctly convey your questions and get the most from your mentor.

We’ll also hear from founder of fashion brand The Cambridge Satchel Company, Julie Deane OBE, about the times she’s sought out help and how as a result, it’s changed the direction of her business.

At the end of this session, following both Julie’s and National Business Support Helpline’s advice, you’ll feel confident in knowing how to use external advisors to move your start-up forward.

Start-up Day 2021

The Business & IP Centre’s Start-up Day is back for 2021, during Global Entrepreneurship Week, with involvement from over 30 libraries around the UK and over 50+ speakers.

10.00 – 10.04 Lord Parkinson
10.05 – 10.15 Introduction from Dr Joanna Abeyie MBE
10.15 – 10.55 How to understand sustainability trends in the UK right now
11.00 – 11.02 2 minute silence
11.05 – 11.50 The Remakery - Surplus materials, workspace and ecosystem
11.10 – 11.55 BIPC Glasgow – Making a difference – starting and running a business with environmental impact
11.15 – 12.05 Introduction to intellectual property
11.55 – 12.40 Sustainable in the City
12.00 – 12.25 BIPC Norfolk – The Regenerative Business Revolution – Entrepreneurs wanted!
12.10 – 12.45 Getting started with sustainable photography
12.30 – 13.05 Lunch and learn – swap skills for starting-up
12.45 – 13.30 Santander - The Business of Sustainability
13.00 – 13.30 How to put sustainability at the heart of your business
13.10 – 13.55 BIPC Liverpool City Region – The power of sustainable business
13.35 – 14.20 The Sustainable Start-up: building climate conscious principles into your business from day one
13.45 – 13.55 Santander key notes
14.00 – 14.45 BIPC Cambridgeshire & Peterborough - Getting real with sustainability
14.25 – 15.15 Circular Economy Panel: prosperity in a world of finite resources
14.40 – 15.15 BIPC Northamptonshire – Doing good and making money
15.00 – 15.45 Community as a service
15.20 – 16.05 A guide to sustainable business with the British Library
15.25 – 15.55 BIPC Greater Manchester – Is a co-operative business model right for your business
16.00 – 16.50 Sustainability oh so white
16.00 – 16.45 BIPC North East – Developing a sustainable/green brand

You only need to register once to get access to the full day of events. You can then choose which sessions you attend.

Business headshot editing service
What you need to do:

Select your head shot photograph.
Compose an email with the image attached.
Put your name in the subject field (so we can keep track of the images).
In the email let us know what you might want changing, e.g. cropping to square or resizing to reduce the file size, making black and white, adjusting the exposure/brightness etc. Or just let us decide.
Send to BIPC@samlanephotography.co.uk
We will then adjust your image as requested – or ‘touch it up’ as we would recommend.
And then we will email it back to you as soon as we possibly can, and certainly within 24 hours.



Don’t forget to follow #BIPCStartUpDay across social media to keep updated on what all of our speakers have to say throughout the day.

From Start-up to Household Brand (with Q&A)


Part of Start-up Day 2024

Starting a business can be a roller-coaster journey. In this session you'll find out how to build a successful and sustainable brand from your kitchen table. Martha Keith, British Library BIPC Business Ambassador and founder of the Martha Brook stationery brand, will host a fireside chat with Charlie Bigham, founder of the eponymous food brand to delve into his story of building the fastest growing grocery brand in the UK. Together they'll shed light on the grit behind the glamour of entrepreneurship and arm you with all the facts you need to decide whether starting a business is right for you. You’ll also come away with the key strategies that can help you to stay focused on creating work that you love that fits in with your life goals and aligns with your purpose.

Inspiring Entrepreneurs: Fireside Chat with Sara Davies MBE


Join us for an inspirational evening with renowned business mogul and TV Dragon, Sara Davies MBE, Founder and Creative Director of Crafter’s Companion. Sara founded her business from her university bedroom and forged her way through the world of business – and, in her own words, she’s never done anything by halves!

Her drive, determination and inspiration have paved her way to success. She’s passionate about sharing the hard-earned knowledge, expertise and insights that she’s picked up along the way, and keeping the door of opportunity wide open for others keen to turn their dreams into a reality.

This fireside chat will be hosted by TV presenter, lawyer and Business Coach, Denise Nurse.

Michael Cashman

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