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Getting started and seen by your new customers

    This session will help you think creatively to generate the visibility and traction to establish your new business in the market.

    With thousands of new businesses launching every month and more information consumed around the clock than ever before, to get your start-up noticed, you will need to cut through the noise. We’re here to tell you that although it doesn’t necessarily require a large budget, it will require planning and the ability to seize the moment.

    Karen Campbell from The Small Awards will be on hand to outline some tips to help you identify what are the special and differentiating factors about your business, how you can get these messages out, and, most important of all, how to ensure those messages get noticed.

    The Small Awards showcase the variety and quality among small start-ups and Karen will be joined by Fran Gubbay, co-founder of Stamptastic, winners of Best Digital Business in 2019.

    When you have a clear voice about what your business does and what it stands for, it increases your chance of being heard. 18 months ago Fran decided that they as co-founders, and their personalities, needed to feature more in their business, which led to news interviews, new leads and a couple of awards as well.

    Listen in to learn some practical advice on how to make your own luck for exciting marketing opportunities.

    If this session is of interest then do also look at the earlier free-to-watch presentation at 09:45 – 10:30 on the latest consumer trends from market research analyst Mintel. This can help underpin any marketing strategy you develop for your business.

Speakers

Fran Gubbay

Co-founder of Stamptastic

Karen Campbell

Small Business Saturday

More Events

Kitchen Table Talks: adapting to the times with Julie Deane OBE

Join Julie and the BIPC to hear the ways the Cambridge Satchel Company are adapting to the times and how, with creativity, practicality and optimism, we can continue to move forward.

Have you found yourself spending more time than ever around your kitchen table? Maybe you’ve been collaborating with team members over video call, or swapping nights out with home-cooked meals? Luckily the kitchen table can be just the place where great ideas can be born. Take it from Julie Deane. Starting at her very own kitchen table with a budget of just £600, her company - the Cambridge Satchel Company - has become one of the UK’s greatest retail success stories. Julie now invites you back to her kitchen table to share her experiences and thoughts for the future to help your own business thrive.

Julie will cover how going back to basics doesn’t mean downgrading ambition and growth, but instead, helps create focus where it’s needed and opens doors you may have overlooked. She will discuss how gaining clarity on the business you need to be today can help you make your money and resources go further.

How to put sustainability at the heart of your business


Join Ethstat Ethical Stationery, a CIC (Community Interest Cooperative), to hear how their values as a social enterprise have allowed them to put sustainability at the heart of everything they do. 100% of their profit is given away to social and environmental causes, the only social enterprise in the sector to do so.

By buying from Esthat, customers become members, and have a say in which causes are supported. Find out how they’ve managed to bring out the best in people and planet through their business, one pen at a time.

Wellness Warriors: the women reshaping the health and fitness industry


Celebrate International Women’s Month with us at the British Library as we bring together an inspiring panel discussion with five boundary-breaking women entrepreneurs who are transforming the health and fitness industry. As part of our Inspiring Entrepreneurs series, this event provides a unique chance to hear from influential women business founders and put your questions to them.

Our ’wellness warriors’ will share their extensive experience of setting up and scaling personal training businesses, fitness apps, pioneering athletic wear brands and more. With the fitness industry valued at just under $100 billion globally last year* and with the Olympics fast approaching, these women have harnessed the booming interest in health and wellbeing to establish innovative brands, programmes and communities focused on empowerment and inclusivity.

Whether you are an aspiring entrepreneur curious about the landscape or an established founder looking to stay ahead of the curve, this session will leave you feeling inspired, informed and ready to take the next step.

*Statista, August 2023

On the day, you can expect to:

Gain valuable insights into the evolution of fitness entrepreneurship and innovations reshaping the health and wellbeing industryExplore emerging business models in health and fitness - from apps to in-person clubs to community-focused chainsDiscuss how businesses and individuals are supporting marginalised communities within the fitness industryAnalyse how fitness brands leverage social media, influencer marketing, and ecommerce to grow their audiencesUnderstand how fitness influencers build successful brands and e-commerce identitiesGet answers to your specific questions to propel you forward in your business journey.

Lunch and learn – swap skills for starting-up


Do you ever find it hard to ask for help? What if you could swap something you were good at in exchange for support in the subject you need it in most.

Just like swapping pre-loved clothes and goods, come along to swap and share your experiences and expertise. Set up in the early weeks of the initial lockdown last year, local entrepreneurs and friends, Rachel Hayward and Lee Marples, formed a not-for-profit to revive the fun and informality from the seventies show, The Multi-Coloured Swap Shop. The idea is simple – register online and get to meet other people looking to progress and learn in a peer-to-peer community.

From its beginnings in Derby, then to Nottingham and Leicester, the digital marketplace is now UK-wide and sees hundreds of new swaps posted monthly.

You might be looking for someone to help set up a new Instagram account for you and can offer up a monthly cake selection box from your baking business in return? Or even swap copy-writing for accounting?

Join us for this special, interactive session over lunchtime where we invite you to listen in and consider how to work with, and help, one another.

We’re looking to seal some deals and build up your support network.

BIPC Glasgow: Making a difference – starting and running a business with environmental impact


Meet the local businesswomen making an impact in the environmental space at this event hosted by BIPC Glasgow, during COP26. Join us to hear their inspirational stories - their motivations, challenges and aspirations.

Sustainability is an increasingly important issue for many businesses. At this panel event you’ll hear how and why Trudi Donahue (Wild & Kind CIC), Lynne Haddow (Extincts CIC) and Fiona Lindsay (Reblade) took life changing decisions to start and run businesses with sustainability as a core principle.

The panel discusses why protection of the environment is important to them, their start-up journeys, sustainable business practices and sources of support.

Michael Cashman

Speaker Position

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