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Getting started and seen by your new customers

    This session will help you think creatively to generate the visibility and traction to establish your new business in the market.

    With thousands of new businesses launching every month and more information consumed around the clock than ever before, to get your start-up noticed, you will need to cut through the noise. We’re here to tell you that although it doesn’t necessarily require a large budget, it will require planning and the ability to seize the moment.

    Karen Campbell from The Small Awards will be on hand to outline some tips to help you identify what are the special and differentiating factors about your business, how you can get these messages out, and, most important of all, how to ensure those messages get noticed.

    The Small Awards showcase the variety and quality among small start-ups and Karen will be joined by Fran Gubbay, co-founder of Stamptastic, winners of Best Digital Business in 2019.

    When you have a clear voice about what your business does and what it stands for, it increases your chance of being heard. 18 months ago Fran decided that they as co-founders, and their personalities, needed to feature more in their business, which led to news interviews, new leads and a couple of awards as well.

    Listen in to learn some practical advice on how to make your own luck for exciting marketing opportunities.

    If this session is of interest then do also look at the earlier free-to-watch presentation at 09:45 – 10:30 on the latest consumer trends from market research analyst Mintel. This can help underpin any marketing strategy you develop for your business.

Speakers

Fran Gubbay

Co-founder of Stamptastic

Karen Campbell

Small Business Saturday

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Navigating the world of social media can be a minefield. In this session, you will learn the basic foundations to help build a social media strategy and understand the importance of social media within the marketing mix.

Who is this session for?
Business owners wanting a basic grasp of social media, organic growth, community management, and engaging contentThose working in the marketing realm that wish to develop new social media knowledge and skillsCreatives who have skills in content creation but lack a strategic mindset and approach.
Simply put, if you would like to raise brand awareness, connect with more potential customers, and standout from your competitors then this talk is for you.

Kitchen Table Talks: adapting to the times with Julie Deane OBE

Join Julie and the BIPC to hear the ways the Cambridge Satchel Company are adapting to the times and how, with creativity, practicality and optimism, we can continue to move forward.

Have you found yourself spending more time than ever around your kitchen table? Maybe you’ve been collaborating with team members over video call, or swapping nights out with home-cooked meals? Luckily the kitchen table can be just the place where great ideas can be born. Take it from Julie Deane. Starting at her very own kitchen table with a budget of just £600, her company - the Cambridge Satchel Company - has become one of the UK’s greatest retail success stories. Julie now invites you back to her kitchen table to share her experiences and thoughts for the future to help your own business thrive.

Julie will cover how going back to basics doesn’t mean downgrading ambition and growth, but instead, helps create focus where it’s needed and opens doors you may have overlooked. She will discuss how gaining clarity on the business you need to be today can help you make your money and resources go further.

Inspiring Entrepreneurs: Disruptors and Influencers


The world is ever-changing and is evolving especially in the UK, culturally, economically and politically. This inspiring event brings a ‘red table’ style discussion with change-makers, to discuss how they are not only shifting the image of women in business, but are also responding to change and breaking barriers against the odds in a post-pandemic world.

Topics of discussion will include:

The reality of starting a business and getting into entrepreneurship as a woman todayThe ways in which women are rising in recovery within a post-pandemic worldThe opportunities our speakers have found to break barriers, especially receiving funding as a woman, visibility in the press and being recognised by key stakeholders.The International Women’s Day 2023 of Embrace Equity, and how we can best embrace and encourage diversity and inclusion in business for colleagues and peers from marginalised communities.
Guests will hear insights into how to emerge from the unique difficulties of the past few years and still have your business remain in good shape even with increased costs and challenges.

Wellness Warriors: the women reshaping the health and fitness industry


Celebrate International Women’s Month with us at the British Library as we bring together an inspiring panel discussion with five boundary-breaking women entrepreneurs who are transforming the health and fitness industry. As part of our Inspiring Entrepreneurs series, this event provides a unique chance to hear from influential women business founders and put your questions to them.

Our ’wellness warriors’ will share their extensive experience of setting up and scaling personal training businesses, fitness apps, pioneering athletic wear brands and more. With the fitness industry valued at just under $100 billion globally last year* and with the Olympics fast approaching, these women have harnessed the booming interest in health and wellbeing to establish innovative brands, programmes and communities focused on empowerment and inclusivity.

Whether you are an aspiring entrepreneur curious about the landscape or an established founder looking to stay ahead of the curve, this session will leave you feeling inspired, informed and ready to take the next step.

*Statista, August 2023

On the day, you can expect to:

Gain valuable insights into the evolution of fitness entrepreneurship and innovations reshaping the health and wellbeing industryExplore emerging business models in health and fitness - from apps to in-person clubs to community-focused chainsDiscuss how businesses and individuals are supporting marginalised communities within the fitness industryAnalyse how fitness brands leverage social media, influencer marketing, and ecommerce to grow their audiencesUnderstand how fitness influencers build successful brands and e-commerce identitiesGet answers to your specific questions to propel you forward in your business journey.

Getting started with the right mentor

Starting your new business can feel lonely; but help is out there.

Help in finding a mentor is one of the most common queries we get at the Business & IP Centre, but how can you optimise your time with a mentor? How would you make sure you’re asking the right questions? And how do you know who you can trust?

In this session, advisors from the National Business Support Helpline will outline some of the funded schemes and initiatives which could give you the help you need right now and ensure you’re getting the right mentorship for you.

This session will help you:

determine exactly what knowledge and advice you need from a mentorlearn tips and techniques for how to succinctly convey your questions and get the most from your mentor.

We’ll also hear from founder of fashion brand The Cambridge Satchel Company, Julie Deane OBE, about the times she’s sought out help and how as a result, it’s changed the direction of her business.

At the end of this session, following both Julie’s and National Business Support Helpline’s advice, you’ll feel confident in knowing how to use external advisors to move your start-up forward.

Michael Cashman

Speaker Position

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