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Getting started with your sales strategy

    Your idea becomes a business once you have those first customers and cash flow. It sounds simple, but in reality there are many complexities to defining how you will draw in customers, retain their loyalty and continue producing profit. In this session you can get to grips with the essential early decisions needed to set out how much it will cost to deliver your products and services, how to determine what price to charge and how to keep people coming back for more. And importantly, we will discuss how you can do all of this with heart and the social impact front and centre.

    You will hear from the 2020 winner of The Small Awards’ Bricks and Clicks category, MODO Creative who have experimented and evolved an impressive multi-channel sales strategy.

    MODO Creative also focus on the idea that a money-making business can also be community-forging and impactful. They will discuss how you might consider independent makers, designers and services to pass on sales further down the supply chain and keep them retained within the small business community.

    Karen Campbell from The Small Awards will be on hand to outline some tips and best practice as well as moderating the interview.

    Though you may be starting small at the beginning, join us to learn about some clever ways to cultivate a winning customer experience for your walk-in and online audience.

Speakers

Karen Campbell

Small Business Saturday

Emma and Andrew Tucker

Founders of MODO Creative

More Events

Inspiring Entrepreneurs: Fashion Retail Reimagined


Online retail sales for textiles, clothing and footwear reached an unprecedented peak of 31% in 2020, as reported by UKFT, and in the UK alone the fashion and textile sector boasts a staggering 34,045 businesses. Now in 2023, the industry of fashion retail is witnessing the emergence of several exciting trends that are revolutionizing the shopping experience.

TikTok's live shopping experience, the growth of omni-channel retail, the increasing importance of second-hand fashion, supply chain innovations, and the rise of diversity and inclusivity are reshaping the fashion retail landscape. With these emerging trends, traditional brick-and-mortar shops have been reimagined, giving way to a new era of shopping experiences that seamlessly blend the physical and digital realms.

Our panel of five inspiring fashion experts and entrepreneurs will explore how these changes are influencing the industry and share valuable insights on leveraging these shifts to your advantage – leaving you inspired, informed, and ready to conquer the future of fashion retail.

Quotes: https://www.ukft.org/business-advice/industry-reports-and-stats. and Top Fashion Retail Trends of 2023: Innovations Shaping the Industry — Femestella.

On the day, expect to:

Discover the intersection of high-end fashion and sustainability that is reshaping the market through consumer-to-consumer shared economy modelsExplore the latest business models in fashion retail, from traditional high street to cutting-edge online platformsLearn about the world of pop-up shops, offering not only unique shopping experiences but also sales opportunities for start-upsDive into the thriving market of live shopping, from social media live videos to online shop ecommerce platformsUnderstand how small businesses are establishing successful retail and ecommerce identities to grow their brandLearn how the power of innovative concepts, combined with community support, can revolutionise shopping in key locations.

For those joining us in person, the event will be followed by a networking reception with drinks, canapés, meeting with other attendees, as well as the speakers. For those joining us online, the panel and talk will run from 18.30 – 20.30

This event is tailored to those who are just thinking about starting a business, are already a business owner who wants to learn more, or perhaps simply wish to establish a stronger network. Attendees will leave this event feeling inspired and engaged.

Getting started and seen by your new customers

This session will help you think creatively to generate the visibility and traction to establish your new business in the market.

With thousands of new businesses launching every month and more information consumed around the clock than ever before, to get your start-up noticed, you will need to cut through the noise. We’re here to tell you that although it doesn’t necessarily require a large budget, it will require planning and the ability to seize the moment.

Karen Campbell from The Small Awards will be on hand to outline some tips to help you identify what are the special and differentiating factors about your business, how you can get these messages out, and, most important of all, how to ensure those messages get noticed.

The Small Awards showcase the variety and quality among small start-ups and Karen will be joined by Fran Gubbay, co-founder of Stamptastic, winners of Best Digital Business in 2019.

When you have a clear voice about what your business does and what it stands for, it increases your chance of being heard. 18 months ago Fran decided that they as co-founders, and their personalities, needed to feature more in their business, which led to news interviews, new leads and a couple of awards as well.

Listen in to learn some practical advice on how to make your own luck for exciting marketing opportunities.

If this session is of interest then do also look at the earlier free-to-watch presentation at 09:45 – 10:30 on the latest consumer trends from market research analyst Mintel. This can help underpin any marketing strategy you develop for your business.

BIPC Hull's Bringing new products to market

Join BIPC Hull, Hull’s Makerspace and Business Innovation Expert, Steve Page, to understand how to bring new products to market.

Bringing new products to market can be a difficult, time consuming, expensive and daunting process that requires every step of the way to be carefully structured and planned, if it is to be a success. Understanding the importance of properly investigating and testing a new product is key to getting the investment and support needed to achieve market launch.

This webinar provides an overview of the main steps and key stages that are involved, covering:
The concept development stageHow and when prototypes can be built and testedHow to provide proof of how well an idea or concept worksHow to attract investment.

What attendees will gain:
An overview of the main steps involved and the risks to the project if these are not followedAn understanding of the importance of properly investigating and testing a new idea or conceptAn appreciation of how the results gathered can be used to move the project to the next stage in your product innovation journey.

How to put sustainability at the heart of your business


Join Ethstat Ethical Stationery, a CIC (Community Interest Cooperative), to hear how their values as a social enterprise have allowed them to put sustainability at the heart of everything they do. 100% of their profit is given away to social and environmental causes, the only social enterprise in the sector to do so.

By buying from Esthat, customers become members, and have a say in which causes are supported. Find out how they’ve managed to bring out the best in people and planet through their business, one pen at a time.

The Sustainable Start-up: building climate conscious principles into your business from day


For anyone starting (or scaling) a business in 2021, sustainability is likely on your radar, but how do you walk the walk from day one? In this session, we’ll be looking at how to embed a climate-conscious mentality to all aspects of your work, offering a series of tips to guide your decisions on everything from banking and web hosting, to products and packaging. Whether you’re a sole trader working from home, or a retailer with a shop front, we’ve got you covered - with room for a Q&A at the end if you have any particular burning questions.

Michael Cashman

Speaker Position

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