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Getting started with your sales strategy

    Your idea becomes a business once you have those first customers and cash flow. It sounds simple, but in reality there are many complexities to defining how you will draw in customers, retain their loyalty and continue producing profit. In this session you can get to grips with the essential early decisions needed to set out how much it will cost to deliver your products and services, how to determine what price to charge and how to keep people coming back for more. And importantly, we will discuss how you can do all of this with heart and the social impact front and centre.

    You will hear from the 2020 winner of The Small Awards’ Bricks and Clicks category, MODO Creative who have experimented and evolved an impressive multi-channel sales strategy.

    MODO Creative also focus on the idea that a money-making business can also be community-forging and impactful. They will discuss how you might consider independent makers, designers and services to pass on sales further down the supply chain and keep them retained within the small business community.

    Karen Campbell from The Small Awards will be on hand to outline some tips and best practice as well as moderating the interview.

    Though you may be starting small at the beginning, join us to learn about some clever ways to cultivate a winning customer experience for your walk-in and online audience.

Speakers

Karen Campbell

Small Business Saturday

Emma and Andrew Tucker

Founders of MODO Creative

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BIPC North East: Developing a sustainable/green brand


This session is perfect for start-ups who need to develop and communicate green credentials and sustainability effectively.

Andy will detail how businesses can develop and use green credentials. He'll present ideas around how to embed green thinking into your organisation's core idea, as well as providing general tips on how to communicate green credentials through marketing and communication material. He'll also share examples from other organisations that are leading with sustainability.

Attendees will leave with a better understanding of how to communicate green credentials to create a competitive advantage.

A guide to sustainable business with the British Library


When starting up and growing your business, it’s important to put your sustainable ideas, plans and best foot forward. Sticking to them for the long term will in turn give you a greater chance of success.

There are many challenges and opportunities to make your business truly sustainable from the get-go. Learn more about why your choices in economic, financial, environmental or social policies matter; and how these can influence your business model and practices.

The Business & IP Centre has access to a wealth of free practical information, insights and trends on these topics. We’ll also help you harness these to find your feet and direction.

Getting started with sustainable photography


Every business needs to evaluate its environmental impact. Although the arrival of digital photography has reduced the impact on the environment that film photography had, there is still more that can be done.

This session will take you through some of the first steps to a greener business, covering everything from reducing and repurposing waste to buying from environmentally friendly suppliers, all the while helping you to become your best photographer.

Inspiring Entrepreneurs: Meet the Foodies


This event brings together food business owners who have carved out their own unique spaces and are revolutionising the vibrant culinary world. From reimagining classic beans and crafting innovative ready meals, to blending diverse cultures through vegan Caribbean cuisine, West African snacks, and Mauritian restaurant experiences.

From navigating a saturated market to promoting change, our panellists will share the highs and lows of their entrepreneurial journeys, offering valuable insights and practical advice.

On the day, you can expect to:

hear first-hand accounts of building a food business from the ground up, including overcoming obstacles and celebrating winslearn how to creatively build a loyal and growing social media following and generate revenuediscuss the challenges and opportunities of operating a food business in today's market, including adapting to changing trends and consumer preferencesexplore innovative approaches to scaling and sustaining a thriving food businessuncover the growing importance of health and wellness within the food industrysee how cultural backgrounds are transformed into valuable opportunities for new customer marketsconnect with fellow food enthusiasts, entrepreneurs and our speakersenjoy a delicious product tasting from one of our featured speakers.

In conversation with Louisa Ziane, co-founder of Toast Ale

In this, the first of our Inspiring Entrepreneurs interviews for Start-up Day, we meet and hear from social enterprise entrepreneur, Louisa Ziane, the co-founder of Toast Ale. This trailblazing brewing company, motivated by climate change and food waste, produces ‘planet-saving beer’ with surplus fresh bread.

Louisa will discuss how you can build a viable, profitable and job-generating business that still keep your core values front and centre, as well as how to integrate these principles into your brand.

As the Chief Operating Officer on the Toast Ale team, Louisa’s focus is on the productivity and people in her business so she will also talk about how leaders can drive innovation and change as the team and the business grows.

Louisa will be interviewed by Toast Ale board member and BIPC Ambassador, Paul Lindley, himself a formidable founder of childrens’ food brand, Ella’s Kitchen, and author of Little Wins: The power of thinking like a toddler.

As Toast themselves would say, “Raise a toast. Save the world. Cheers.”

Michael Cashman

Speaker Position

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