British Library Logo

Getting started with your sales strategy

    Your idea becomes a business once you have those first customers and cash flow. It sounds simple, but in reality there are many complexities to defining how you will draw in customers, retain their loyalty and continue producing profit. In this session you can get to grips with the essential early decisions needed to set out how much it will cost to deliver your products and services, how to determine what price to charge and how to keep people coming back for more. And importantly, we will discuss how you can do all of this with heart and the social impact front and centre.

    You will hear from the 2020 winner of The Small Awards’ Bricks and Clicks category, MODO Creative who have experimented and evolved an impressive multi-channel sales strategy.

    MODO Creative also focus on the idea that a money-making business can also be community-forging and impactful. They will discuss how you might consider independent makers, designers and services to pass on sales further down the supply chain and keep them retained within the small business community.

    Karen Campbell from The Small Awards will be on hand to outline some tips and best practice as well as moderating the interview.

    Though you may be starting small at the beginning, join us to learn about some clever ways to cultivate a winning customer experience for your walk-in and online audience.

Speakers

Karen Campbell

Small Business Saturday

Emma and Andrew Tucker

Founders of MODO Creative

More Events

Inspiring Entrepreneurs: Women Wealth Builders


Join us for a ‘roundtable’ style discussion with women change-makers as they share how they're not just shifting the image of women in business, but actively building wealth in an unpredictable world. This International Women's Day, gain invaluable insights from successful women entrepreneurs navigating the complexities of modern business.

On the day, you can expect to:

Hear about the realities of starting and scaling up a business as a woman today.Discuss how life, family, and health changes impact business and how our speakers are navigating these challenges.Learn the different approaches to building wealth.Discover how our speakers have broken barriers, including accessing funding, gaining press visibility, and achieving recognition from key stakeholders.Explore strategies for building thriving communities, driving sales, and accumulating wealth in today's market across various industries.Connect and network with the speakers and other attendees.

How to build an engaging website

London libraries are transforming the way ideas grow into successful businesses. By partnering with ten London boroughs, we are developing a community of new and existing business owners, which is free to join and open to everyone. Whether you are just setting out, need advice on protecting your intellectual property, or simply have a brilliant idea you want to discuss, we're here to guide you. Since April 2020, we have offered all of our Start-ups in London Libraries' services online, including our core workshops and virtual one-to-ones with our borough Business Champions, many of whom will be hosting sessions during Start-up Day. To find out more about Start-ups in London Libraries and how to join our thriving business community, visit bl.uk/SiLL.

A website is a fundamental part of starting your business. And in this increasingly digital world, your website is more and more your store front, it has to reflect your brand.

This event is for individuals who would like to learn how to build a website for their business using a well-known website builder. You will learn where to start when building a website, how to plan your customer journey and how to fulfil the accessibility requirements. As well as creating a sleekly-functioning website, we will also share tips on how to make it look good.

Afterwards, there will be a discussion and Q&A led by Loretta Awuah (Greenwich Start-ups in London Libraries’ SME Champion) and Mark Berbeck (Lewisham Start-ups in London Libraries’ SME Champion) around other ways to build your business’ online presence, such as social media platforms, SEO, e-mail marketing, influencer marketing etc.

BIPC Northamptonshire: Doing good and making money


Business & IP Centre Northamptonshire is hosting an open conversation exploring social enterprise, mental health and wellbeing, and environmental sustainability. Is it really possible to make money and do good at the same time?

Join Barry Crisp from BIPC Northamptonshire to find out, as he discusses the topic with Agi Brodzinski (Jolibi), Ali Mitchell (Wildflowers), Ben Francoise (Saints Coffee) and Salma Shah (Granola by Salma Shah).

Getting started with your sales strategy

Your idea becomes a business once you have those first customers and cash flow. It sounds simple, but in reality there are many complexities to defining how you will draw in customers, retain their loyalty and continue producing profit. In this session you can get to grips with the essential early decisions needed to set out how much it will cost to deliver your products and services, how to determine what price to charge and how to keep people coming back for more. And importantly, we will discuss how you can do all of this with heart and the social impact front and centre.

You will hear from the 2020 winner of The Small Awards’ Bricks and Clicks category, MODO Creative who have experimented and evolved an impressive multi-channel sales strategy.

MODO Creative also focus on the idea that a money-making business can also be community-forging and impactful. They will discuss how you might consider independent makers, designers and services to pass on sales further down the supply chain and keep them retained within the small business community.

Karen Campbell from The Small Awards will be on hand to outline some tips and best practice as well as moderating the interview.

Though you may be starting small at the beginning, join us to learn about some clever ways to cultivate a winning customer experience for your walk-in and online audience.

How to get your head around the numbers


London libraries are transforming the way ideas grow into successful businesses. By partnering with ten London boroughs, we are developing a community of new and existing business owners, which is free to join and open to everyone. Whether you are just setting out, need advice on protecting your intellectual property, or simply have a brilliant idea you want to discuss, we're here to guide you. Since April 2020, we have offered all of our Start-ups in London Libraries' services online, including our core workshops and virtual one-to-ones with our borough Business Champions, many of whom will be hosting sessions during Start-up Day. To find out more about Start-ups in London Libraries and how to join our thriving business community, visit bl.uk/SiLL.

Understanding your numbers is crucial in building a financially fit business and knowing the fundamentals will allow you to make the most informed start-up financial decisions.

In this session we will try to demystify and simplify the notions of cost, cash flow and profit, and help you understand how they affect your business and why they are important in your decision-making process.

Michael Cashman

Speaker Position

Feedback