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Getting started with your sales strategy

    Your idea becomes a business once you have those first customers and cash flow. It sounds simple, but in reality there are many complexities to defining how you will draw in customers, retain their loyalty and continue producing profit. In this session you can get to grips with the essential early decisions needed to set out how much it will cost to deliver your products and services, how to determine what price to charge and how to keep people coming back for more. And importantly, we will discuss how you can do all of this with heart and the social impact front and centre.

    You will hear from the 2020 winner of The Small Awards’ Bricks and Clicks category, MODO Creative who have experimented and evolved an impressive multi-channel sales strategy.

    MODO Creative also focus on the idea that a money-making business can also be community-forging and impactful. They will discuss how you might consider independent makers, designers and services to pass on sales further down the supply chain and keep them retained within the small business community.

    Karen Campbell from The Small Awards will be on hand to outline some tips and best practice as well as moderating the interview.

    Though you may be starting small at the beginning, join us to learn about some clever ways to cultivate a winning customer experience for your walk-in and online audience.

Speakers

Karen Campbell

Small Business Saturday

Emma and Andrew Tucker

Founders of MODO Creative

More Events

BIPC Hull's Building an effective website

Join BIPC Hull with Creator Coach, Mal Williamson, to understand how to build an effective website.

In our age digital technology and the internet has revolutionized the way we live and work, creating a hotbed of online platforms for start-ups to consider. In this session, we explore the world of websites and ‘the internet of entrepreneurs’. A website can be many things. It can tell a story, share values, be a conversation, a marketplace, a testing facility. Every entrepreneur knows they need a website… don’t they? But what exactly is a website these days?

In this webinar we will cover:
Different websites for different reasonsBuilding an effective website that works for youCustomizing the processTesting the market with landing pagesHow to work with creatives and get the most out of web designers, copywriters, graphic designers and codersDo you really need a website and what are the alternatives?

The Beat Goes On: Black Voices in the British Music Industry


In celebration of the British Library’s “Beyond the Bassline” exhibition, we’ve assembled some ground-breaking Black entrepreneurs who’ve transformed the British music industry to share the secrets of their success, including the highs and lows of their entrepreneurial journeys.

At £2.5 billion, the UK is home to Europe's most valuable digital music economy (Statista, 2021, 2023). However, despite the undeniable contribution of Black music artists and entrepreneurs to these figures, 2021’s Black Lives in Music report found that among Black music professionals, 73% experienced direct or indirect racism and noted disparities in respondent’s earnings and ability to gain music funding.

As part of our Inspiring Entrepreneurs series, this event provides a unique chance to hear our panel discuss the challenges and realities of the industry and share their experiences leveraging their creative talent to drive positive change for other artists and innovators. So if you’re thinking about starting a business, or already running one, join us to gain insight into their journey – or simply be inspired!

On the day, you can expect to:

Examine how entrepreneurship has evolved in the music industry, focusing on the journey of Black music in Britain and how this has been impacted by trends and other cultural shiftsLearn how music artists and creatives are transforming wider popular culture and redefining BlacknessAnalyse diverse business models utilized in the industryDiscover new opportunities and potential pitfallsPut your specific questions to our expert panel.

Inspiring Entrepreneurs: She's In CTRL by Dr Anne-Marie Imafidon MBE


This event is taking place at the British Library and will be live streamed.

For those joining us in person, the event will be following by a networking reception with drinks, canapés, where you can meet other attendees, as well as the speakers. There will also be the opportunity to enter a prize draw.

For those joining us online, the panel and talk will run from 18.00 – 20.00.

The tech industry has a leading figure in Dr Anne-Marie Imafidon MBE, who is a dynamic advocate for women in STEM and a champion of STEM in education.

This special event shows how her latest book, She’s In CTRL, is a guidebook for women to take back tech and to shine a light on the women in STEM daring to dream. It will empower readers make changes to the way tech can be improved, but how to get into the room where the decisions are made and create our own tech rooms.

Join us for an inspirational evening with innovators within technology speaking on a panel about the important role of women and diversity in STEM sectors. This panel talk is followed by an enlightening fireside chat with Anne-Marie to discuss her new book and share the stories of other pioneers and innovators who have, against the odds, transformed technology.

Also up for discussion will be a range of topics that will help you to:
Understand the reality of starting as a female in the STEM industry and the challenges of getting started
Learn how women in the tech industry are creating their own seat at the table or ‘tech rooms’ and what steps they took to do this
Learn which aspects of STEM are mostly inspiring and recruiting women today
Learn about which innovations our panel have seen arise since the pandemic that were specifically that were created by women and why they think these have arisen
Hear about new trends within the industry that are evolving and the areas that still need more women involved
Understand the growth in interest in tech amongst women globally, including across Africa and Asia
Learn about the future of tech/STEM with the rise of AI, VR and 3D printing

Photo credit Sam and Sam Photography 2022

In conversation with Louisa Ziane, co-founder of Toast Ale

In this, the first of our Inspiring Entrepreneurs interviews for Start-up Day, we meet and hear from social enterprise entrepreneur, Louisa Ziane, the co-founder of Toast Ale. This trailblazing brewing company, motivated by climate change and food waste, produces ‘planet-saving beer’ with surplus fresh bread.

Louisa will discuss how you can build a viable, profitable and job-generating business that still keep your core values front and centre, as well as how to integrate these principles into your brand.

As the Chief Operating Officer on the Toast Ale team, Louisa’s focus is on the productivity and people in her business so she will also talk about how leaders can drive innovation and change as the team and the business grows.

Louisa will be interviewed by Toast Ale board member and BIPC Ambassador, Paul Lindley, himself a formidable founder of childrens’ food brand, Ella’s Kitchen, and author of Little Wins: The power of thinking like a toddler.

As Toast themselves would say, “Raise a toast. Save the world. Cheers.”

BIPC Newcastle's Social media for business

Join BIPC Newcastle’s social media and PR expert, Jodie Balmer, for this engaging presentation on social media for business.

Navigating the world of social media can be a minefield. In this session, you will learn the basic foundations to help build a social media strategy and understand the importance of social media within the marketing mix.

Who is this session for?
Business owners wanting a basic grasp of social media, organic growth, community management, and engaging contentThose working in the marketing realm that wish to develop new social media knowledge and skillsCreatives who have skills in content creation but lack a strategic mindset and approach.
Simply put, if you would like to raise brand awareness, connect with more potential customers, and standout from your competitors then this talk is for you.

Michael Cashman

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