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Getting started with your sales strategy

    Your idea becomes a business once you have those first customers and cash flow. It sounds simple, but in reality there are many complexities to defining how you will draw in customers, retain their loyalty and continue producing profit. In this session you can get to grips with the essential early decisions needed to set out how much it will cost to deliver your products and services, how to determine what price to charge and how to keep people coming back for more. And importantly, we will discuss how you can do all of this with heart and the social impact front and centre.

    You will hear from the 2020 winner of The Small Awards’ Bricks and Clicks category, MODO Creative who have experimented and evolved an impressive multi-channel sales strategy.

    MODO Creative also focus on the idea that a money-making business can also be community-forging and impactful. They will discuss how you might consider independent makers, designers and services to pass on sales further down the supply chain and keep them retained within the small business community.

    Karen Campbell from The Small Awards will be on hand to outline some tips and best practice as well as moderating the interview.

    Though you may be starting small at the beginning, join us to learn about some clever ways to cultivate a winning customer experience for your walk-in and online audience.

Speakers

Karen Campbell

Small Business Saturday

Emma and Andrew Tucker

Founders of MODO Creative

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hear first-hand accounts of building a food business from the ground up, including overcoming obstacles and celebrating winslearn how to creatively build a loyal and growing social media following and generate revenuediscuss the challenges and opportunities of operating a food business in today's market, including adapting to changing trends and consumer preferencesexplore innovative approaches to scaling and sustaining a thriving food businessuncover the growing importance of health and wellness within the food industrysee how cultural backgrounds are transformed into valuable opportunities for new customer marketsconnect with fellow food enthusiasts, entrepreneurs and our speakersenjoy a delicious product tasting from one of our featured speakers.

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Mary Otumahana, award-winning musician and founder of The RecordShop; a grassroots independent organisation based in Wood Green, that focuses on making an impact with a multipurpose music space located on the high street. By providing access to a recording studio and music career training, Mary is leading a mission to educate, inform and inspire inner-city youths to connect to their community through music.Hellen Stirling-Baker, founder of children’s store, Small Stuff, has led her business from an experimental pop-up shop to a successful, eco-friendly bricks and clicks model at the heart of her high street in Crookes, Sheffield. A perfect example that being a small shop doesn’t mean you can’t have big values; Hellen is a local leader who champions ethical suppliers and supports other retailers, often sharing her shop for community-building events. Hellen is the deserved winner of this year’s High Street Hero for the Small Awards 2022.Carolynn Bain, founder of Afori Books, the first Black-owned bookshop in Brighton. Carolynn almost did the opposite of most during the pandemic; inspired to stock only Black authors in response to the rise of the Black Lives Matter movement, she started her business as an online shop. Demand was so high however, that Afrori Books was approached to open a physical bookshop in Lighthouse, a local Arts-based charity, with fit-out costs successfully crowdfunded.

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During the workshop we will discuss:
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Following this there will be a Q&A. For those joining us in person, the event will be followed by a networking reception with drinks meeting with other attendees, as well as the speakers.

For those joining us online, the event will run from 18.30 – 20.30

Michael Cashman

Speaker Position

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