BIPC's Manchester's How to start a business that makes a difference


    Join BIPC Manchester and Expert Impact to discover how you can make a positive social impact with your business.

    Did you know that there are more than 100,000 social enterprises in the UK? Social enterprises are businesses selling products or services that have a positive social or environmental impact.

    Join this session if you’re interested in making a profit with purpose and starting a business that is good for people and planet. Hear from three social entrepreneurs to learn how they did it.

Speakers

Lee Manion

Head of Communications at Expert Impact

Paula Braynion

Founder of Future Directions

Nile Henry

Founder of The Blair Project

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How to write your value proposition


London libraries are transforming the way ideas grow into successful businesses. By partnering with ten London boroughs, we are developing a community of new and existing business owners, which is free to join and open to everyone. Whether you are just setting out, need advice on protecting your intellectual property, or simply have a brilliant idea you want to discuss, we're here to guide you. Since April 2020, we have offered all of our Start-ups in London Libraries' services online, including our core workshops and virtual one-to-ones with our borough Business Champions, many of whom will be hosting sessions during Start-up Day. To find out more about Start-ups in London Libraries and how to join our thriving business community, visit bl.uk/SiLL.

Value propositions are incredibly valuable pieces of content, which allow you to communicate what your business is offering succinctly, and which can be used across marketing materials and pitches in the start-up stage of your business. Sarah Eschner, our SME Champion for Waltham Forest from the Start-ups in London Libraries programme will host this session where we will review how to incorporate all the important elements of your value proposition using a simple step-by-step process.

This masterclass will cover:
The purpose of a value propositionTools associated with a value proposition (value proposition canvas, business model canvas, profit model)The principles of a value propositionConcept of the ‘Core motivating value’An example scenario for how to write the statement.

Sources: Founders Institute, and L. Newey University of Queensland

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