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Purpose Driven Business – how to start and build a business with purpose


    In support of the 15th anniversary of the Global Entrepreneurship Network (GEN) and their annual Global Entrepreneurship Week (GEW) the Business & IP Centre will be hosting Purpose Driven Business, to celebrate the GEW 2022 theme of Grow With Purpose.

    Our panel of speakers, representing a range of purpose-led businesses, will come together to share their expertise and business stories. They’ll question approaches from the past, challenge the status quo of today and discuss how all of these learnings can help build more resilient and focused businesses. We will discuss why having a ‘purpose’ is central to every start-up and how honing in on yours will help to drive growth and ensure your business thrives in the current climate.

    About our panel:

    • Dr Liz Jackson MBE of BCMS is a motivational speaker and partially sighted business owner supporting the business community
    • Jayni Gudka is the CEO of Unseen Tours, a provider of walking tours by formerly homeless guides who know the streets intimately and will show you the real London
    • Tasha Thompson is the founder Black Girls Do Run UK. Her business is changing the perception of running, and creating a safe space for black women in the health and fitness community
    • Valerie Brandes of Jacaranda Books. Jacaranda books is a publishing company giving visibility for black and brown authors
    • Moderated by Eni Timi Biu of Create Your Table

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The Beat Goes On: Black Voices in the British Music Industry


In celebration of the British Library’s “Beyond the Bassline” exhibition, we’ve assembled some ground-breaking Black entrepreneurs who’ve transformed the British music industry to share the secrets of their success, including the highs and lows of their entrepreneurial journeys.

At £2.5 billion, the UK is home to Europe's most valuable digital music economy (Statista, 2021, 2023). However, despite the undeniable contribution of Black music artists and entrepreneurs to these figures, 2021’s Black Lives in Music report found that among Black music professionals, 73% experienced direct or indirect racism and noted disparities in respondent’s earnings and ability to gain music funding.

As part of our Inspiring Entrepreneurs series, this event provides a unique chance to hear our panel discuss the challenges and realities of the industry and share their experiences leveraging their creative talent to drive positive change for other artists and innovators. So if you’re thinking about starting a business, or already running one, join us to gain insight into their journey – or simply be inspired!

On the day, you can expect to:

Examine how entrepreneurship has evolved in the music industry, focusing on the journey of Black music in Britain and how this has been impacted by trends and other cultural shiftsLearn how music artists and creatives are transforming wider popular culture and redefining BlacknessAnalyse diverse business models utilized in the industryDiscover new opportunities and potential pitfallsPut your specific questions to our expert panel.

How to run a successful crowdfunding campaign (and raise £32,000)

London libraries are transforming the way ideas grow into successful businesses. By partnering with ten London boroughs, we are developing a community of new and existing business owners, which is free to join and open to everyone. Whether you are just setting out, need advice on protecting your intellectual property, or simply have a brilliant idea you want to discuss, we're here to guide you. Since April 2020, we have offered all of our Start-ups in London Libraries' services online, including our core workshops and virtual one-to-ones with our borough Business Champions, many of whom will be hosting sessions during Start-up Day. To find out more about Start-ups in London Libraries and how to join our thriving business community, visit bl.uk/SiLL.

As people look for less traditional routes to finance, crowdfunding campaigns are becoming more and more popular. During this masterclass, we will hear from a start-up business, Bottle Farm, who, earlier this year, used a crowdfunding platform to successfully raise £32,000 for their innovative indoor farm and garden kits.

They will be interviewed by our Start-ups in London Libraries SME Champion for Southwark, Dean Williams, who will discuss with them what they did to achieve this success, their top tips for any other start-up business thinking of obtaining funds this way, and what they would have done differently.

Dean will also share this 5 top tips to ensure you have the best chance of raising funds, especially in this current climate.

Lunch and learn – swap skills for starting-up


Do you ever find it hard to ask for help? What if you could swap something you were good at in exchange for support in the subject you need it in most.

Just like swapping pre-loved clothes and goods, come along to swap and share your experiences and expertise. Set up in the early weeks of the initial lockdown last year, local entrepreneurs and friends, Rachel Hayward and Lee Marples, formed a not-for-profit to revive the fun and informality from the seventies show, The Multi-Coloured Swap Shop. The idea is simple – register online and get to meet other people looking to progress and learn in a peer-to-peer community.

From its beginnings in Derby, then to Nottingham and Leicester, the digital marketplace is now UK-wide and sees hundreds of new swaps posted monthly.

You might be looking for someone to help set up a new Instagram account for you and can offer up a monthly cake selection box from your baking business in return? Or even swap copy-writing for accounting?

Join us for this special, interactive session over lunchtime where we invite you to listen in and consider how to work with, and help, one another.

We’re looking to seal some deals and build up your support network.

BIPC North East: Developing a sustainable/green brand


This session is perfect for start-ups who need to develop and communicate green credentials and sustainability effectively.

Andy will detail how businesses can develop and use green credentials. He'll present ideas around how to embed green thinking into your organisation's core idea, as well as providing general tips on how to communicate green credentials through marketing and communication material. He'll also share examples from other organisations that are leading with sustainability.

Attendees will leave with a better understanding of how to communicate green credentials to create a competitive advantage.

How to put sustainability at the heart of your business


Join Ethstat Ethical Stationery, a CIC (Community Interest Cooperative), to hear how their values as a social enterprise have allowed them to put sustainability at the heart of everything they do. 100% of their profit is given away to social and environmental causes, the only social enterprise in the sector to do so.

By buying from Esthat, customers become members, and have a say in which causes are supported. Find out how they’ve managed to bring out the best in people and planet through their business, one pen at a time.

Michael Cashman

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