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Purpose Driven Business – how to start and build a business with purpose


    In support of the 15th anniversary of the Global Entrepreneurship Network (GEN) and their annual Global Entrepreneurship Week (GEW) the Business & IP Centre will be hosting Purpose Driven Business, to celebrate the GEW 2022 theme of Grow With Purpose.

    Our panel of speakers, representing a range of purpose-led businesses, will come together to share their expertise and business stories. They’ll question approaches from the past, challenge the status quo of today and discuss how all of these learnings can help build more resilient and focused businesses. We will discuss why having a ‘purpose’ is central to every start-up and how honing in on yours will help to drive growth and ensure your business thrives in the current climate.

    About our panel:

    • Dr Liz Jackson MBE of BCMS is a motivational speaker and partially sighted business owner supporting the business community
    • Jayni Gudka is the CEO of Unseen Tours, a provider of walking tours by formerly homeless guides who know the streets intimately and will show you the real London
    • Tasha Thompson is the founder Black Girls Do Run UK. Her business is changing the perception of running, and creating a safe space for black women in the health and fitness community
    • Valerie Brandes of Jacaranda Books. Jacaranda books is a publishing company giving visibility for black and brown authors
    • Moderated by Eni Timi Biu of Create Your Table

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Michael Cashman

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