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How to run a successful crowdfunding campaign (and raise £32,000)

    London libraries are transforming the way ideas grow into successful businesses. By partnering with ten London boroughs, we are developing a community of new and existing business owners, which is free to join and open to everyone. Whether you are just setting out, need advice on protecting your intellectual property, or simply have a brilliant idea you want to discuss, we're here to guide you. Since April 2020, we have offered all of our Start-ups in London Libraries' services online, including our core workshops and virtual one-to-ones with our borough Business Champions, many of whom will be hosting sessions during Start-up Day. To find out more about Start-ups in London Libraries and how to join our thriving business community, visit bl.uk/SiLL.

    As people look for less traditional routes to finance, crowdfunding campaigns are becoming more and more popular. During this masterclass, we will hear from a start-up business, Bottle Farm, who, earlier this year, used a crowdfunding platform to successfully raise £32,000 for their innovative indoor farm and garden kits.

    They will be interviewed by our Start-ups in London Libraries SME Champion for Southwark, Dean Williams, who will discuss with them what they did to achieve this success, their top tips for any other start-up business thinking of obtaining funds this way, and what they would have done differently.

    Dean will also share this 5 top tips to ensure you have the best chance of raising funds, especially in this current climate.

Speakers

Dean Williams

Start-ups in London Libraries SME Champion, Southwark

Charlie, Daniel and Emil

Co-founders of Bottle Farm

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Getting started and seen by your new customers

This session will help you think creatively to generate the visibility and traction to establish your new business in the market.

With thousands of new businesses launching every month and more information consumed around the clock than ever before, to get your start-up noticed, you will need to cut through the noise. We’re here to tell you that although it doesn’t necessarily require a large budget, it will require planning and the ability to seize the moment.

Karen Campbell from The Small Awards will be on hand to outline some tips to help you identify what are the special and differentiating factors about your business, how you can get these messages out, and, most important of all, how to ensure those messages get noticed.

The Small Awards showcase the variety and quality among small start-ups and Karen will be joined by Fran Gubbay, co-founder of Stamptastic, winners of Best Digital Business in 2019.

When you have a clear voice about what your business does and what it stands for, it increases your chance of being heard. 18 months ago Fran decided that they as co-founders, and their personalities, needed to feature more in their business, which led to news interviews, new leads and a couple of awards as well.

Listen in to learn some practical advice on how to make your own luck for exciting marketing opportunities.

If this session is of interest then do also look at the earlier free-to-watch presentation at 09:45 – 10:30 on the latest consumer trends from market research analyst Mintel. This can help underpin any marketing strategy you develop for your business.

Getting started with your side hustle

Going in to business might feel like a leap into the unknown, but with a side hustle you can minimise the risk.

Earning through a side hustle helps you earn extra an income while keeping paid employment and helps to maintain the cash flow as the new business establishes itself. With digital communities and marketplaces helping to fast track the route to market and allowing entrepreneurs to tap into a wider breadth of customers than ever before, more and more people are choosing to start side hustles, and seeing them grow.

Vicki Broadbent has grown her blog, The Honest Mum, from a hobby and passion to her full-time commercial income. She is also the author of Mum Boss, which examines the opportunities you can unearth by unlocking spare time, often, while at home with a family.

This session will explore the skills and support you will need to put your plans into action after Start-up Day, as well as practical tips on keeping up a side hustle while working the 9 to 5. If you have entrepreneurial ambition and a skill that can be monetised, join us and Vicki to hear about whether a side hustle start-up is the right option for you.

Inspiring Entrepreneurs: High street heroes


High streets are the beating heart of our local communities. Having a presence on the high street gives businesses a unique opportunity to connect with their customers, and the responsibility to meet their needs as these change and evolve. What additional service could you offer to those who interact with your brand in person? What extra impact could you generate by sharing your spaces with neighbours and fellow makers?

We have brought together a panel of three loved and respected local businesses, our high street heroes. Their founders will share practical tips through their inspiring stories and tell us more about their individual journeys.

Mary Otumahana, award-winning musician and founder of The RecordShop; a grassroots independent organisation based in Wood Green, that focuses on making an impact with a multipurpose music space located on the high street. By providing access to a recording studio and music career training, Mary is leading a mission to educate, inform and inspire inner-city youths to connect to their community through music.Hellen Stirling-Baker, founder of children’s store, Small Stuff, has led her business from an experimental pop-up shop to a successful, eco-friendly bricks and clicks model at the heart of her high street in Crookes, Sheffield. A perfect example that being a small shop doesn’t mean you can’t have big values; Hellen is a local leader who champions ethical suppliers and supports other retailers, often sharing her shop for community-building events. Hellen is the deserved winner of this year’s High Street Hero for the Small Awards 2022.Carolynn Bain, founder of Afori Books, the first Black-owned bookshop in Brighton. Carolynn almost did the opposite of most during the pandemic; inspired to stock only Black authors in response to the rise of the Black Lives Matter movement, she started her business as an online shop. Demand was so high however, that Afrori Books was approached to open a physical bookshop in Lighthouse, a local Arts-based charity, with fit-out costs successfully crowdfunded.

We are running this event with the British Independent Retailers Association (BIRA) who are also champions of high street businesses and are here to help, all year round.

Santander's Starting up on a shoestring

Join Santander to find out how to get your business off the ground when money is limited.

Starting a business is one of the hardest things you’ll ever do, and when faced with an endless to-do list, working out how to cover the cost of everything can feel overwhelming. But, by thinking differently about your start-up, you’ll discover there are lots of ways you can make your budget stretch further than you might think. From reaching your target market to managing cashflow, using digital tools to focusing your market research, there are ways to get your ideas off the ground on a shoestring.
In the session you'll be given some practical ideas to ensure you’re starting your business in as smart a way as possible. You’ll be guided by Andy Pendleton, one of Santander’s Business Banking Managers, who works with hundreds of businesses just like yours each year.

BIPC Norfolk: The Regenerative Business Revolution – Entrepreneurs wanted!


Experienced environmental business veteran, Ed Gillespie, will take us on a whistle-stop tour of the history of ‘responsible’ business, outline the systemic challenges ahead of us all, and offer a rallying cry for the next regenerative generation of entrepreneurs the world really needs. Join us and be part of the revolution.

Michael Cashman

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