Join BIPC Newcastle’s social media and PR expert, Jodie Balmer, for this engaging presentation on social media for business.
Navigating the world of social media can be a minefield. In this session, you will learn the basic foundations to help build a social media strategy and understand the importance of social media within the marketing mix.
Who is this session for?
Business owners wanting a basic grasp of social media, organic growth, community management, and engaging contentThose working in the marketing realm that wish to develop new social media knowledge and skillsCreatives who have skills in content creation but lack a strategic mindset and approach.
Simply put, if you would like to raise brand awareness, connect with more potential customers, and standout from your competitors then this talk is for you.
London libraries are transforming the way ideas grow into successful businesses. By partnering with ten London boroughs, we are developing a community of new and existing business owners, which is free to join and open to everyone. Whether you are just setting out, need advice on protecting your intellectual property, or simply have a brilliant idea you want to discuss, we're here to guide you. Since April 2020, we have offered all of our Start-ups in London Libraries' services online, including our core workshops and virtual one-to-ones with our borough Business Champions, many of whom will be hosting sessions during Start-up Day. To find out more about Start-ups in London Libraries and how to join our thriving business community, visit bl.uk/SiLL.
Value propositions are incredibly valuable pieces of content, which allow you to communicate what your business is offering succinctly, and which can be used across marketing materials and pitches in the start-up stage of your business. Sarah Eschner, our SME Champion for Waltham Forest from the Start-ups in London Libraries programme will host this session where we will review how to incorporate all the important elements of your value proposition using a simple step-by-step process.
This masterclass will cover:
The purpose of a value propositionTools associated with a value proposition (value proposition canvas, business model canvas, profit model)The principles of a value propositionConcept of the ‘Core motivating value’An example scenario for how to write the statement.
Sources: Founders Institute, and L. Newey University of Queensland
Join Ethstat Ethical Stationery, a CIC (Community Interest Cooperative), to hear how their values as a social enterprise have allowed them to put sustainability at the heart of everything they do. 100% of their profit is given away to social and environmental causes, the only social enterprise in the sector to do so.
By buying from Esthat, customers become members, and have a say in which causes are supported. Find out how they’ve managed to bring out the best in people and planet through their business, one pen at a time.
This session is perfect for start-ups who need to develop and communicate green credentials and sustainability effectively.
Andy will detail how businesses can develop and use green credentials. He'll present ideas around how to embed green thinking into your organisation's core idea, as well as providing general tips on how to communicate green credentials through marketing and communication material. He'll also share examples from other organisations that are leading with sustainability.
Attendees will leave with a better understanding of how to communicate green credentials to create a competitive advantage.
Join BIPC London’s intellectual property information expert, Jeremy O’Hare, for this introduction to intellectual property.
An understanding of intellectual property and its protection is vital for anyone with an idea, whether it’s an invention, a brand name or a song. This online webinar will introduce the four areas of intellectual property and help you understand which may apply to you and your business.
These four main areas are:
PatentsTrade MarksRegistered designsCopyright