When starting up and growing your business, it’s important to put your sustainable ideas, plans and best foot forward. Sticking to them for the long term will in turn give you a greater chance of success.
There are many challenges and opportunities to make your business truly sustainable from the get-go. Learn more about why your choices in economic, financial, environmental or social policies matter; and how these can influence your business model and practices.
The Business & IP Centre has access to a wealth of free practical information, insights and trends on these topics. We’ll also help you harness these to find your feet and direction.
An understanding of intellectual property and its protection is vital for anyone with an idea, whether it is an invention, a brand name or a song. Knowing how to protect your idea can save you a lot of time and money. This online webinar will introduce the six areas of intellectual property and help you understand which may apply to you and your business.
The main areas are:PatentsTrade marksRegistered designsCopyrightTrade secrets
Ever popular on Start-up Day, we’re happy to welcome back global market researchers Mintel to share the inside track on emerging trends affecting your business ideas right now.
We’ll cut through all the jargon and data to bring you all the big headlines trending in key sectors and, of course, in sustainable living.
Richard Cope is a Senior Trends Consultant at Mintel and author of its Sustainability Barometer. In his presentation he will share some of the most up to date trends data that will focus on how do you sell sustainability to consumers.
Some of the main sections covered will be:
The sustainability drivers of consumer buying behaviours
How to learn from the best brands
The latest news on emissions, measuring carbon footprints and waste reduction
Power of using the right language in describing your sustainable practices and priorities
How sustainability in the UK compares across the world.
You can access Mintel data in Business & IP Centres across the country. Our expert staff are there to help you pick out and understand the stories such as these behind the stats, and inform some really key decisions as you build your business. Visit bl.uk/business to find your nearest Centre
This session will help you think creatively to generate the visibility and traction to establish your new business in the market.
With thousands of new businesses launching every month and more information consumed around the clock than ever before, to get your start-up noticed, you will need to cut through the noise. We’re here to tell you that although it doesn’t necessarily require a large budget, it will require planning and the ability to seize the moment.
Karen Campbell from The Small Awards will be on hand to outline some tips to help you identify what are the special and differentiating factors about your business, how you can get these messages out, and, most important of all, how to ensure those messages get noticed.
The Small Awards showcase the variety and quality among small start-ups and Karen will be joined by Fran Gubbay, co-founder of Stamptastic, winners of Best Digital Business in 2019.
When you have a clear voice about what your business does and what it stands for, it increases your chance of being heard. 18 months ago Fran decided that they as co-founders, and their personalities, needed to feature more in their business, which led to news interviews, new leads and a couple of awards as well.
Listen in to learn some practical advice on how to make your own luck for exciting marketing opportunities.
If this session is of interest then do also look at the earlier free-to-watch presentation at 09:45 – 10:30 on the latest consumer trends from market research analyst Mintel. This can help underpin any marketing strategy you develop for your business.
Join BIPC Hull, Hull’s Makerspace and Business Innovation Expert, Steve Page, to understand how to bring new products to market.
Bringing new products to market can be a difficult, time consuming, expensive and daunting process that requires every step of the way to be carefully structured and planned, if it is to be a success. Understanding the importance of properly investigating and testing a new product is key to getting the investment and support needed to achieve market launch.
This webinar provides an overview of the main steps and key stages that are involved, covering:
The concept development stageHow and when prototypes can be built and testedHow to provide proof of how well an idea or concept worksHow to attract investment.
What attendees will gain:
An overview of the main steps involved and the risks to the project if these are not followedAn understanding of the importance of properly investigating and testing a new idea or conceptAn appreciation of how the results gathered can be used to move the project to the next stage in your product innovation journey.