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Santander's Starting up on a shoestring

    Join Santander to find out how to get your business off the ground when money is limited.

    Starting a business is one of the hardest things you’ll ever do, and when faced with an endless to-do list, working out how to cover the cost of everything can feel overwhelming. But, by thinking differently about your start-up, you’ll discover there are lots of ways you can make your budget stretch further than you might think. From reaching your target market to managing cashflow, using digital tools to focusing your market research, there are ways to get your ideas off the ground on a shoestring.
    In the session you'll be given some practical ideas to ensure you’re starting your business in as smart a way as possible. You’ll be guided by Andy Pendleton, one of Santander’s Business Banking Managers, who works with hundreds of businesses just like yours each year.

Speakers

BIPC Worcestershire

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Angela Podmore

Founder of Kinetic Communications

Craig Carr

Founder of Fairburn Heating Solutions

More Events

Getting started and seen by your new customers

This session will help you think creatively to generate the visibility and traction to establish your new business in the market.

With thousands of new businesses launching every month and more information consumed around the clock than ever before, to get your start-up noticed, you will need to cut through the noise. We’re here to tell you that although it doesn’t necessarily require a large budget, it will require planning and the ability to seize the moment.

Karen Campbell from The Small Awards will be on hand to outline some tips to help you identify what are the special and differentiating factors about your business, how you can get these messages out, and, most important of all, how to ensure those messages get noticed.

The Small Awards showcase the variety and quality among small start-ups and Karen will be joined by Fran Gubbay, co-founder of Stamptastic, winners of Best Digital Business in 2019.

When you have a clear voice about what your business does and what it stands for, it increases your chance of being heard. 18 months ago Fran decided that they as co-founders, and their personalities, needed to feature more in their business, which led to news interviews, new leads and a couple of awards as well.

Listen in to learn some practical advice on how to make your own luck for exciting marketing opportunities.

If this session is of interest then do also look at the earlier free-to-watch presentation at 09:45 – 10:30 on the latest consumer trends from market research analyst Mintel. This can help underpin any marketing strategy you develop for your business.

Getting started with your side hustle

Going in to business might feel like a leap into the unknown, but with a side hustle you can minimise the risk.

Earning through a side hustle helps you earn extra an income while keeping paid employment and helps to maintain the cash flow as the new business establishes itself. With digital communities and marketplaces helping to fast track the route to market and allowing entrepreneurs to tap into a wider breadth of customers than ever before, more and more people are choosing to start side hustles, and seeing them grow.

Vicki Broadbent has grown her blog, The Honest Mum, from a hobby and passion to her full-time commercial income. She is also the author of Mum Boss, which examines the opportunities you can unearth by unlocking spare time, often, while at home with a family.

This session will explore the skills and support you will need to put your plans into action after Start-up Day, as well as practical tips on keeping up a side hustle while working the 9 to 5. If you have entrepreneurial ambition and a skill that can be monetised, join us and Vicki to hear about whether a side hustle start-up is the right option for you.

How to put sustainability at the heart of your business


Join Ethstat Ethical Stationery, a CIC (Community Interest Cooperative), to hear how their values as a social enterprise have allowed them to put sustainability at the heart of everything they do. 100% of their profit is given away to social and environmental causes, the only social enterprise in the sector to do so.

By buying from Esthat, customers become members, and have a say in which causes are supported. Find out how they’ve managed to bring out the best in people and planet through their business, one pen at a time.

BIPC Liverpool's Start-up Stars: Female founders

Join BIPC Liverpool and entrepreneur and business advisor Jacqueline Daley as she talks to two other female founders about the challenges and rewards of starting your own business or social enterprise. They will talk about:

Carrying out market researchFundingMarketingCoping in difficult timesAnd offer practical tips for people thinking of starting a business now.

The Remakery - Surplus materials, workspace and ecosystem


We hear from three businesses who have used The Remakery as a platform to grow. By providing a more affordable workspace with surplus materials, The Remakery lays the foundation for a more sustainable way of working, making and living that reduces our impact on the environment. Each of these businesses have used The Remakery to keep their materials in circulation, while also providing opportunities for their local community.

Michael Cashman

Speaker Position

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