The Road to Renewal:
Preparing entrepreneurs and SMEs for the next normal



This October, the British Library, supported by DCMS and the Treasury, launched the Business & IP Centre (BIPC) national Reset. Restart service to enable small and medium-sized enterprises (SMEs) to rebound from the Covid-19 crisis, adapt and build flexible business models and be prepared for the next normal. Alongside this, we are continuing to support people to start up and run robust businesses in the face of the COVID-19 crisis. People who start their business with us are four times more likely to succeed in building a viable business; 90% are still trading after three years, compared with an average of 50%.

Reset. Restart and the Business & IP Centre expansion form a key part of Living Knowledge: For Everyone, the British Library’s refreshed strategy to support economic, social and cultural renewal in the face of the pandemic’s extraordinary impact.

On 10 November from 11:00 – 12:00 we will be hosting a special virtual event to mark the launch of Reset. Restart.

We will be joined by the Minister for Digital & Culture, Caroline Dinenage MP, who will make the opening remarks followed by a live panel and Q&A session moderated by Alison Cork, recently announced BIPC Ambassador.


Speakers

Dame Carol Black

Chair of the British Library Board

Roly Keating

Chief Executive of the British Library

Caroline Dinenage MP

Minister for Digital and Culture

Alison Cork

Chair - Founder of Make It Your Business, entrepreneur

Sonali Parekh

Director of Policy for the Federation of Small Businesses

Nick Partridge

Head of Libraries, Archives and Information Services, Sheffield City Council

Philip Salter

Founder of The Entrepreneurs Network

Siobhan Thomas

Founder of What’s Your Skirt

Map

More Events

In conversation with Irene Agbontaen, founder of TTYA London

In this, the second of our two Inspiring Entrepreneurs interviews on Start-up Day, we meet and hear from Irene Agbontaen, founder of fashion brand TTYA London, in conversation with Anis Qizilbash.

Irene’s company TTYA - or Taller Than Your Average - is a fashion apparel brand for taller women, supplying a market that Irene - standing at 5’11’’ - knew was underserviced. TTYA launched in Selfridge’s in 2013, becoming their first tall-specific brand. TTYA has gone on to have a home in Barneys New York and was the first pioneering tall brand to debut on ASOS.com. Irene’s designs have been worn by major celebrities.

In this discussion Irene will be speaking about how she has navigated the industry and gone on to secure contracts with major stockists whilst keeping a very strong commitment to herself, her beliefs about inclusivity and to the essence of the business. There will also be lots of practical advice about how to truly be the face and voice of your brand, and how social media, e-commerce, endorsements and collaborations are all just as much a part of modern businesses as much as planning, accounting and sales.

Whether you are starting up in fashion, or another sector, you may find yourself being expected to change and conform to fit in with the establishment. Irene talks powerfully about her inner voice to resist this and how that, ultimately, has strengthened the business. For TTYA’s first catwalk show at Lagos Fashion Week in 2018 it was a team comprised solely of women of colour that went with her.

We all face a very challenging retail landscape in the light of the pandemic and changes in consumer spending. We’ll talk to Irene about how TTYA has faced this past year and what the future holds. Having played just a small role in TTYA’s story at the beginning, as Irene accessed stats on consumers from our market research databases to help progress her business, the BIPC is so happy to work with Irene again to inspire you as you begin your business now.

How to build resilience as a start-up entrepreneur

London libraries are transforming the way ideas grow into successful businesses. By partnering with ten London boroughs, we are developing a community of new and existing business owners, which is free to join and open to everyone. Whether you are just setting out, need advice on protecting your intellectual property, or simply have a brilliant idea you want to discuss, we're here to guide you. Since April 2020, we have offered all of our Start-ups in London Libraries' services online, including our core workshops and virtual one-to-ones with our borough Business Champions, many of whom will be hosting sessions during Start-up Day. To find out more about Start-ups in London Libraries and how to join our thriving business community, visit bl.uk/SiLL.

Juliana is a fashion expert with over 20 years’ professional experience within the industry. Five years ago, she resigned from a Senior Director position within a Mayfair fashion company to set up her own personal styling consultancy. Today she has clients all over the world including Italy, Israel, France the UK and America and is passionate about working with her clients to reach their true style potential. She also provides a creative consultancy service that helps start-ups and established business owners to build supportive relationships to help their businesses thrive.

During this talk Juliana will discuss:
Her personal experience of moving from a comfortable position as an employee to developing a new business for the first timeThe importance of building and maintaining self confidence in yourself and your vision, and how she has done thisHow professional and personal relationships can either help or hinder your business journeyManaging feelings of self debtSelf care and networksHow she has personally built resilience

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