How to align passion, purpose and profit when starting a business

    London libraries are transforming the way ideas grow into successful businesses. By partnering with ten London boroughs, we are developing a community of new and existing business owners, which is free to join and open to everyone. Whether you are just setting out, need advice on protecting your intellectual property, or simply have a brilliant idea you want to discuss, we're here to guide you. Since April 2020, we have offered all of our Start-ups in London Libraries' services online, including our core workshops and virtual one-to-ones with our borough Business Champions, many of whom will be hosting sessions during Start-up Day. To find out more about Start-ups in London Libraries and how to join our thriving business community, visit

    During this session, we will explore ways to identify and develop the basic skills needed to start a successful business, including passion, leadership skills, understanding your competitors, and much more. The aim of exploring these fundamentals is to give your business a firm foundation to develop, grow and thrive.

    During the workshop we will discuss:

    • How to identify your passion
    • How to discover what’s purposeful and meaningful to you personally
    • How to draw attention to your values, principles and mission in life
    • How to explore the real reason why you want to start a business
    • How to discover what it takes to make it happen
    • And finally, how to show up authentically, unapologetically and on purpose.


Jacy Stewart

Social Enterprise and Business advisor

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