This session will help you think creatively to generate the visibility and traction to establish your new business in the market.
With thousands of new businesses launching every month and more information consumed around the clock than ever before, to get your start-up noticed, you will need to cut through the noise. We’re here to tell you that although it doesn’t necessarily require a large budget, it will require planning and the ability to seize the moment.
Karen Campbell from The Small Awards will be on hand to outline some tips to help you identify what are the special and differentiating factors about your business, how you can get these messages out, and, most important of all, how to ensure those messages get noticed.
The Small Awards showcase the variety and quality among small start-ups and Karen will be joined by Fran Gubbay, co-founder of Stamptastic, winners of Best Digital Business in 2019.
When you have a clear voice about what your business does and what it stands for, it increases your chance of being heard. 18 months ago Fran decided that they as co-founders, and their personalities, needed to feature more in their business, which led to news interviews, new leads and a couple of awards as well.
Listen in to learn some practical advice on how to make your own luck for exciting marketing opportunities.
If this session is of interest then do also look at the earlier free-to-watch presentation at 09:45 – 10:30 on the latest consumer trends from market research analyst Mintel. This can help underpin any marketing strategy you develop for your business.
At the moment there are, of course, huge doubts about what the future holds. But that doesn’t stop us being able to assess the current business market to explore new trends and behaviours - insights that could help your business flourish, even in the most uncertain of times.
Mintel is the world's leading market intelligence agency. Our guest presenter, Jack Duckett, Mintel’s Consumer Lifestyles Analyst, will distil the biggest trends, especially in today’s changing climate. In these recent times, Mintel has been helping their clients understand the impact of COVID-19 on their markets. Tune in on Start-up Day to hear about the effects on consumer behaviours and how key markets will fare over the next few years, including food and drink, beauty, leisure and more.
The Mintel sector reports can be accessed for free in our National Network of Business & IP Centres, based in libraries around the UK. Before you start exploring the databases yourself, this is your guide to figuring out what the stats actually say.
Understanding these trends gives valuable insights for new businesses looking to stay relevant in today’s increasingly competitive marketplace. Don’t start your business without this insider guide to understanding and capitalising on the key UK business trends today.
Going in to business might feel like a leap into the unknown, but with a side hustle you can minimise the risk.
Earning through a side hustle helps you earn extra an income while keeping paid employment and helps to maintain the cash flow as the new business establishes itself. With digital communities and marketplaces helping to fast track the route to market and allowing entrepreneurs to tap into a wider breadth of customers than ever before, more and more people are choosing to start side hustles, and seeing them grow.
Vicki Broadbent has grown her blog, The Honest Mum, from a hobby and passion to her full-time commercial income. She is also the author of Mum Boss, which examines the opportunities you can unearth by unlocking spare time, often, while at home with a family.
This session will explore the skills and support you will need to put your plans into action after Start-up Day, as well as practical tips on keeping up a side hustle while working the 9 to 5. If you have entrepreneurial ambition and a skill that can be monetised, join us and Vicki to hear about whether a side hustle start-up is the right option for you.
Join Julie and the BIPC to hear the ways the Cambridge Satchel Company are adapting to the times and how, with creativity, practicality and optimism, we can continue to move forward.
Have you found yourself spending more time than ever around your kitchen table? Maybe you’ve been collaborating with team members over video call, or swapping nights out with home-cooked meals? Luckily the kitchen table can be just the place where great ideas can be born. Take it from Julie Deane. Starting at her very own kitchen table with a budget of just £600, her company - the Cambridge Satchel Company - has become one of the UK’s greatest retail success stories. Julie now invites you back to her kitchen table to share her experiences and thoughts for the future to help your own business thrive.
Julie will cover how going back to basics doesn’t mean downgrading ambition and growth, but instead, helps create focus where it’s needed and opens doors you may have overlooked. She will discuss how gaining clarity on the business you need to be today can help you make your money and resources go further.
In this, the first of our Inspiring Entrepreneurs interviews for Start-up Day, we meet and hear from social enterprise entrepreneur, Louisa Ziane, the co-founder of Toast Ale. This trailblazing brewing company, motivated by climate change and food waste, produces ‘planet-saving beer’ with surplus fresh bread.
Louisa will discuss how you can build a viable, profitable and job-generating business that still keep your core values front and centre, as well as how to integrate these principles into your brand.
As the Chief Operating Officer on the Toast Ale team, Louisa’s focus is on the productivity and people in her business so she will also talk about how leaders can drive innovation and change as the team and the business grows.
Louisa will be interviewed by Toast Ale board member and BIPC Ambassador, Paul Lindley, himself a formidable founder of childrens’ food brand, Ella’s Kitchen, and author of Little Wins: The power of thinking like a toddler.
As Toast themselves would say, “Raise a toast. Save the world. Cheers.”
Starting your new business can feel lonely; but help is out there.
Help in finding a mentor is one of the most common queries we get at the Business & IP Centre, but how can you optimise your time with a mentor? How would you make sure you’re asking the right questions? And how do you know who you can trust?
In this session, advisors from the National Business Support Helpline will outline some of the funded schemes and initiatives which could give you the help you need right now and ensure you’re getting the right mentorship for you.
This session will help you:
determine exactly what knowledge and advice you need from a mentorlearn tips and techniques for how to succinctly convey your questions and get the most from your mentor.
We’ll also hear from founder of fashion brand The Cambridge Satchel Company, Julie Deane OBE, about the times she’s sought out help and how as a result, it’s changed the direction of her business.
At the end of this session, following both Julie’s and National Business Support Helpline’s advice, you’ll feel confident in knowing how to use external advisors to move your start-up forward.
Your idea becomes a business once you have those first customers and cash flow. It sounds simple, but in reality there are many complexities to defining how you will draw in customers, retain their loyalty and continue producing profit. In this session you can get to grips with the essential early decisions needed to set out how much it will cost to deliver your products and services, how to determine what price to charge and how to keep people coming back for more. And importantly, we will discuss how you can do all of this with heart and the social impact front and centre.
You will hear from the 2020 winner of The Small Awards’ Bricks and Clicks category, MODO Creative who have experimented and evolved an impressive multi-channel sales strategy.
MODO Creative also focus on the idea that a money-making business can also be community-forging and impactful. They will discuss how you might consider independent makers, designers and services to pass on sales further down the supply chain and keep them retained within the small business community.
Karen Campbell from The Small Awards will be on hand to outline some tips and best practice as well as moderating the interview.
Though you may be starting small at the beginning, join us to learn about some clever ways to cultivate a winning customer experience for your walk-in and online audience.